Who are KKR's biggest competitors?
On Brandtree, KKR's biggest competitors by shared categories are L'Oréal, which shares 3 categories, such as hair colour & styling and shampoo & conditioner; Henkel, which shares 2 categories, such as hair colour & styling; and Coty, which shares 2 categories, such as hair colour & styling.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. KKR controls 12 brands with a page here, across 5 categories; 58 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | L'Oréal | 3 | 30% | Hair colour & styling, Shampoo & conditioner and Nail care |
| 2 | Henkel | 2 | 22% | Hair colour & styling and Shampoo & conditioner |
| 3 | Coty | 2 | 33% | Hair colour & styling and Nail care |
| 4 | Marico | 2 | 33% | Hair colour & styling and Shampoo & conditioner |
| 5 | Unilever | 2 | 6% | Shampoo & conditioner and Hair colour & styling |
| 6 | Saputo | 1 | 14% | Butter |
| 7 | Lesieur Cristal | 1 | 11% | Butter |
| 8 | Cevital Agro-Industrie | 1 | 9% | Butter |
| 9 | SIFCA | 1 | 17% | Butter |
| 10 | Lactalis | 1 | 11% | Butter |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
KKR and L'Oréal: 3 shared categories
| Category | KKR | L'Oréal |
|---|---|---|
| Hair colour & styling | ghd, Wella Professionals | L'Oréal Paris, Matrix |
| Shampoo & conditioner | Nioxin | Garnier, Kérastase, Redken |
| Nail care | OPI | Essie |
KKR and Henkel: 2 shared categories
| Category | KKR | Henkel |
|---|---|---|
| Hair colour & styling | ghd, Wella Professionals | got2b, Schwarzkopf |
| Shampoo & conditioner | Nioxin | OLAPLEX, Syoss |
KKR and Coty: 2 shared categories
| Category | KKR | Coty |
|---|---|---|
| Hair colour & styling | ghd, Wella Professionals | Clairol |
| Nail care | OPI | Sally Hansen |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand KKR owns and the most overlapping owners on Brandtree.