Brandtree

Who owns Nioxin?

Nioxin is owned by KKR (the United States, NYSE: KKR) through its subsidiary Wella Company, which acquired the brand on 1 December 2020 from Coty, as part of a $4.3 billion deal that also included Wella Professionals.[1][2]

KKR owns 60% of Wella Company rather than all of it.

Evidence: Coty Inc. Annual Report on Form 10-K, SEC EDGAR. Last checked .

Key facts

Current owner
KKR & Co. Inc. via Wella Company reported
Owned since
· deal details
Deal price (whole deal)
$4.3 billion (enterprise value) for 2 brands
Owner HQ
🇺🇸 United States, New York
Origin
🇺🇸 United States
Founded
1987
Category
Personal care & beauty › Hair care › Shampoo & conditioner
Parent ticker
NYSE: KKR
Last verified
· 2 sources

About Nioxin

Nioxin makes scalp and hair treatments for thinning hair, sold through salons and positioned around scalp health rather than cosmetic thickening. It sits within Wella Company alongside the other professional brands. Wella Company was carved out of Coty in 2020 when KKR acquired a majority of the professional beauty business.

Ownership timeline of Nioxin

Owners of Nioxin over 1987 to 2026 KKR 2020–present KKR 19901995200020052010201520202025
  1. 2020 – present KKR via Wella Company — acquired 1 December 2020 [1][2] reported

Where Nioxin sits in KKR

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Nioxin sits in KKR Tree of 12 brands under KKR. KKR Upfield Becel Blue Band Country Crock Flora I Can't Believe It's Not B… ProActiv and 2 more Wella Company 60% Nioxin ghd OPI Wella Professionals

Open the full KKR ownership tree →

See the full KKR brand portfolio (12) →

Other brands owned by KKR

KKR controls 12 brands on Brandtree, 4 of them in personal care & beauty.

Also in personal care & beauty

Founded in the 1980s

All KKR brands →

Other brands in shampoo & conditioner, and who owns them

The 56 brands in shampoo & conditioner on Brandtree belong to 31 owners. The largest is Unilever, with 7.

BrandOwnerOwner based in
Clear Unilever 🇬🇧 United Kingdom
Alpist Aekyung 🇰🇷 South Korea
Brillare Emami 🇮🇳 India
Garnier L'Oréal 🇫🇷 France
Aujua Milbon 🇯🇵 Japan
Movit Movit 🇺🇬 Uganda
Head & Shoulders Procter & Gamble 🇺🇸 United States
SebiRinse Ego Pharmaceuticals 🇦🇺 Australia

Every brand in shampoo & conditioner and its owner →

About the owner: KKR

KKR is a private-equity firm headquartered in New York, United States, founded in 1976. Brandtree records 12 brands under its control, and it is listed as NYSE: KKR.

KKR was founded in 1976 and effectively invented the leveraged buyout as a large-scale business, most famously with its 1988 takeover of RJR Nabisco. Its consumer holdings are held through funds rather than permanently, so brands under its control are expected to be sold within several years.

KKR: full profile, brands and acquisition history →

🇺🇸 Nioxin and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Nioxin is not one of them.

All American brands and who owns them →

Deals involving Nioxin

Divestiture closed

KKR acquires Wella Professionals and Nioxin

Coty sold a controlling sixty per cent stake in its professional beauty and retail hair business to KKR, valuing it at about $4.3 billion. The carve-out created Wella Company as a standalone business, which is why salon brands and Coty fragrances now sit under different owners.

Value
$4.3bn
Buyer
KKR
Seller
Coty
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Nioxin?

The parent company of Nioxin is KKR, a private-equity firm headquartered in the United States. Nioxin sits under KKR's subsidiary Wella Company.

Is Nioxin American?

Yes. Nioxin originated in the United States in 1987 and its owner, KKR, is also headquartered in the United States.

When did KKR buy Nioxin?

KKR completed its acquisition of Nioxin on 1 December 2020, after announcing the deal on 1 June 2020. The deal, which also included Wella Professionals, was valued at $4.3 billion (enterprise value).

Is Nioxin still owned by KKR?

Yes. As of 16 September 2026, Nioxin is still owned by KKR. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Coty Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
  2. [2] Coty Inc. Form 8-K — completion of the Wella transaction with KKR — SEC EDGAR, SEC Form 8-K, published 1 December 2020; retrieved 16 September 2026.

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