Who owns Violife?
Violife is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which has owned the brand since 1 November 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Upfield — our brands, Upfield Holdings B.V. Last checked .
Key facts
- Current owner
- KKR & Co. Inc. via Upfield reported
- Owned since
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇬🇷 Greece
- Founded
- 1990
- Category
- Food › Dairy & alternatives › Plant-based dairy
- Parent ticker
- NYSE: KKR
- Last verified
- · 1 sources
About Violife
Violife makes coconut-oil-based cheese alternatives and is one of the largest plant-based cheese brands in Europe and North America. Upfield acquired the Greek business in 2018 and grew it substantially as demand for dairy alternatives rose. Upfield itself was carved out of Unilever's spreads business by KKR the same year.
Ownership timeline of Violife
Where Violife sits in KKR
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full KKR ownership tree →
See the full KKR brand portfolio (12) →
Other brands owned by KKR
KKR controls 12 brands on Brandtree, 8 of them in food.
Also in food
- Becel (1960)
- Blue Band (1923)
- Country Crock (1981)
- Flora (1964)
- I Can't Believe It's Not Butter! (1979)
- ProActiv (1999)
- Rama (1924)
Other brands in plant-based dairy, and who owns them
The 27 brands in plant-based dairy on Brandtree belong to 21 owners. The largest is Danone, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Alpro | Danone | 🇫🇷 France |
| Carnation | Nestlé | 🇨🇭 Switzerland |
| Oddlygood | Valio | 🇫🇮 Finland |
| Valsoia | Valsoia | 🇮🇹 Italy |
| Nurishh | Bel Group | 🇫🇷 France |
| Almond Breeze | Blue Diamond Growers | 🇺🇸 United States |
| Coco Mama | Century Pacific | 🇵🇭 Philippines |
| F&N NutriWell | F&N Holdings | 🇲🇾 Malaysia |
About the owner: KKR
KKR is a private-equity firm headquartered in New York, United States, founded in 1976. Brandtree records 12 brands under its control, and it is listed as NYSE: KKR.
KKR was founded in 1976 and effectively invented the leveraged buyout as a large-scale business, most famously with its 1988 takeover of RJR Nabisco. Its consumer holdings are held through funds rather than permanently, so brands under its control are expected to be sold within several years.
🇬🇷 Violife and other Greek brands
Brandtree records a controlling owner for 48 brands that began in Greece. 6 of them (13%) are now controlled by a company headquartered in another country, Violife among them.
- Allatini — ELBISCO 🇬🇷
- Chrysi Zymi — Vivartia 🇬🇷
- AVIN — Motor Oil Hellas 🇬🇷
- Aegean Airlines — Aegean 🇬🇷
- American Legend — Karelia 🇬🇷
- Blue Star Ferries — Attica Group 🇬🇷
Frequently asked questions
Who is the parent company of Violife?
The parent company of Violife is KKR, a private-equity firm headquartered in the United States. Violife sits under KKR's subsidiary Upfield.
Is Violife Greek or American?
Violife originated in Greece in 1990, but it is owned today by KKR, which is headquartered in the United States. So Violife is a Greek-origin brand under American ownership.
Since when has Upfield owned Violife?
Upfield has owned Violife since 1 November 2018. KKR has held Upfield since 2 July 2018.
Is Violife still owned by KKR?
Yes. As of 16 September 2026, Violife is still owned by KKR. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Upfield — our brands — Upfield Holdings B.V., Official document; retrieved 23 October 2026.
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