Who are Coty's biggest competitors?
On Brandtree, Coty's biggest competitors by shared categories are L'Oréal, which shares 3 categories, such as makeup and hair colour & styling; KKR, which shares 2 categories, such as hair colour & styling; and Unilever, which shares 2 categories, such as makeup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Coty controls 5 brands with a page here, across 3 categories; 17 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | L'Oréal | 3 | 38% | Makeup, Hair colour & styling and Nail care |
| 2 | KKR | 2 | 33% | Hair colour & styling and Nail care |
| 3 | Unilever | 2 | 7% | Makeup and Hair colour & styling |
| 4 | KOSÉ | 1 | 20% | Makeup |
| 5 | Grupo Boticário | 1 | 17% | Makeup |
| 6 | Estée Lauder | 1 | 14% | Makeup |
| 7 | Amorepacific | 1 | 25% | Makeup |
| 8 | e.l.f. Beauty | 1 | 25% | Makeup |
| 9 | Godrej Consumer | 1 | 20% | Hair colour & styling |
| 10 | Helen of Troy | 1 | 20% | Hair colour & styling |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Coty and L'Oréal: 3 shared categories
Coty and KKR: 2 shared categories
| Category | Coty | KKR |
|---|---|---|
| Hair colour & styling | Clairol | ghd, Wella Professionals |
| Nail care | Sally Hansen | OPI |
Coty and Unilever: 2 shared categories
| Category | Coty | Unilever |
|---|---|---|
| Makeup | CoverGirl, Max Factor, Rimmel London | Hourglass Cosmetics |
| Hair colour & styling | Clairol | VO5 |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Coty owns and the most overlapping owners on Brandtree.