Who are McPherson's' biggest competitors?
On Brandtree, McPherson's' biggest competitors by shared categories are Revlon, which shares 4 categories, such as nail care and facial skin care; L'Oréal, which shares 4 categories, such as facial skin care; and Unilever, which shares 4 categories, such as facial skin care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. McPherson's controls 7 brands with a page here, across 5 categories; 87 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Revlon | 4 | 50% | Nail care, Facial skin care and Hair colour & styling and 1 more |
| 2 | L'Oréal | 4 | 44% | Facial skin care, Makeup and Hair colour & styling and 1 more |
| 3 | Unilever | 4 | 14% | Facial skin care, Hair colour & styling and Makeup and 1 more |
| 4 | Coty | 3 | 60% | Makeup, Nail care and Hair colour & styling |
| 5 | Mandom | 3 | 50% | Facial skin care, Makeup and Hair colour & styling |
| 6 | Amorepacific | 2 | 40% | Facial skin care and Makeup |
| 7 | e.l.f. Beauty | 2 | 40% | Facial skin care and Makeup |
| 8 | Nu Skin | 2 | 40% | Facial skin care and Vitamins & supplements |
| 9 | KOSÉ | 2 | 33% | Facial skin care and Makeup |
| 10 | Mannatech | 2 | 33% | Facial skin care and Vitamins & supplements |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
McPherson's and Revlon: 4 shared categories
McPherson's and L'Oréal: 4 shared categories
| Category | McPherson's | L'Oréal |
|---|---|---|
| Facial skin care | Dr. LeWinn's, Swisspers | Kiehl's, Thayers |
| Makeup | Glam by Manicare | Lancôme, Maybelline, NYX Professional Makeup, shu uemura, Urban Decay |
| Hair colour & styling | Lady Jayne | L'Oréal Paris, Matrix |
| Nail care | Manicare, Revitanail | Essie |
McPherson's and Unilever: 4 shared categories
| Category | McPherson's | Unilever |
|---|---|---|
| Facial skin care | Dr. LeWinn's, Swisspers | Paula's Choice, Pond's, Simple, Tatcha |
| Hair colour & styling | Lady Jayne | VO5 |
| Makeup | Glam by Manicare | Hourglass Cosmetics |
| Vitamins & supplements | Fusion Health | Grüns |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand McPherson's owns and the most overlapping owners on Brandtree.