Who are Mandom's biggest competitors?
On Brandtree, Mandom's biggest competitors by shared categories are Revlon, which shares 4 categories, such as makeup and hair colour & styling; L'Oréal, which shares 3 categories, such as makeup; and Unilever, which shares 3 categories, such as facial skin care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Mandom controls 6 brands with a page here, across 4 categories; 60 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Revlon | 4 | 57% | Makeup, Hair colour & styling and Men's grooming and 1 more |
| 2 | L'Oréal | 3 | 33% | Makeup, Facial skin care and Hair colour & styling |
| 3 | Unilever | 3 | 11% | Facial skin care, Makeup and Hair colour & styling |
| 4 | Coty | 2 | 40% | Makeup and Hair colour & styling |
| 5 | KOSÉ | 2 | 40% | Makeup and Facial skin care |
| 6 | Proya | 2 | 40% | Makeup and Facial skin care |
| 7 | Yatsen | 2 | 40% | Makeup and Facial skin care |
| 8 | Estée Lauder | 2 | 29% | Makeup and Facial skin care |
| 9 | Aekyung | 2 | 17% | Makeup and Facial skin care |
| 10 | Procter & Gamble | 2 | 10% | Men's grooming and Facial skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Mandom and Revlon: 4 shared categories
Mandom and L'Oréal: 3 shared categories
| Category | Mandom | L'Oréal |
|---|---|---|
| Makeup | PIXY, SLKYGIRL | Lancôme, Maybelline, NYX Professional Makeup, shu uemura, Urban Decay |
| Facial skin care | Bifesta | Kiehl's, Thayers |
| Hair colour & styling | LUCIDO-L | L'Oréal Paris, Matrix |
Mandom and Unilever: 3 shared categories
| Category | Mandom | Unilever |
|---|---|---|
| Facial skin care | Bifesta | Paula's Choice, Pond's, Simple, Tatcha |
| Makeup | PIXY, SLKYGIRL | Hourglass Cosmetics |
| Hair colour & styling | LUCIDO-L | VO5 |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Mandom owns and the most overlapping owners on Brandtree.