Who are Yatsen's biggest competitors?
On Brandtree, Yatsen's biggest competitors by shared categories are Estée Lauder, which shares 3 categories, such as makeup and facial skin care; L'Oréal, which shares 3 categories, such as makeup; and Aekyung, which shares 3 categories, such as makeup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Yatsen controls 5 brands with a page here, across 3 categories; 49 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Estée Lauder | 3 | 60% | Makeup, Facial skin care and Dermocosmetics & clinical skin care |
| 2 | L'Oréal | 3 | 38% | Makeup, Dermocosmetics & clinical skin care and Facial skin care |
| 3 | Aekyung | 3 | 30% | Makeup, Dermocosmetics & clinical skin care and Facial skin care |
| 4 | ODDITY | 3 | 100% | Makeup, Dermocosmetics & clinical skin care and Facial skin care |
| 5 | Honasa | 3 | 60% | Makeup, Facial skin care and Dermocosmetics & clinical skin care |
| 6 | Beiersdorf | 3 | 43% | Makeup, Dermocosmetics & clinical skin care and Facial skin care |
| 7 | Unilever | 3 | 11% | Facial skin care, Dermocosmetics & clinical skin care and Makeup |
| 8 | KOSÉ | 2 | 50% | Makeup and Facial skin care |
| 9 | Proya | 2 | 50% | Makeup and Facial skin care |
| 10 | Mandom | 2 | 40% | Makeup and Facial skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Yatsen and Estée Lauder: 3 shared categories
| Category | Yatsen | Estée Lauder |
|---|---|---|
| Makeup | Little Ondine, Perfect Diary, Pink Bear | Bobbi Brown, M·A·C, Too Faced |
| Facial skin care | Eve Lom | Clinique, Estée Lauder, La Mer, Origins, The Ordinary |
| Dermocosmetics & clinical skin care | Galénic | Darphin |
Yatsen and L'Oréal: 3 shared categories
Yatsen and Aekyung: 3 shared categories
| Category | Yatsen | Aekyung |
|---|---|---|
| Makeup | Little Ondine, Perfect Diary, Pink Bear | AGE20'S, LUNA |
| Dermocosmetics & clinical skin care | Galénic | A-Solution |
| Facial skin care | Eve Lom | point& |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Yatsen owns and the most overlapping owners on Brandtree.