The Ordinary is owned by Estée Lauder (the United States, NYSE: EL), which acquired the brand on 6 May 2021.[1][2] The Ordinary was founded in 2016 in Canada and was independent until 2021.
The Ordinary sells single-ingredient skin care with the active compound and its concentration printed on the front of the bottle, at prices far below the category norm, an approach that made ingredient names into consumer knowledge. Estée Lauder took a minority stake in parent Deciem in 2017 and majority control in 2021.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Estee Lauder raised its stake in DECIEM, the parent of The Ordinary, to a controlling position in a transaction valuing the business at about $2.2 billion. The Ordinary had built its following by naming active ingredients and their concentrations on the front of the pack at prices far below prestige skincare.
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The parent company of The Ordinary is Estée Lauder, a publicly listed company headquartered in the United States.
The Ordinary originated in Canada in 2016, but it is owned today by Estée Lauder, which is headquartered in the United States. So The Ordinary is a Canadian-origin brand under American ownership.
Estée Lauder completed its acquisition of The Ordinary on 6 May 2021, after announcing the deal on 23 February 2021.
The Ordinary was an independent company from its founding in 2016 until Estée Lauder acquired it in 2021.
Yes. As of 8 September 2026, The Ordinary is still owned by Estée Lauder. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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