Acquisition closed
Estée Lauder acquires The Ordinary (2021)
Estée Lauder completed the acquisition of The Ordinary on 6 May 2021 for $1 billion.[1]
Estee Lauder raised its stake in DECIEM, the parent of The Ordinary, to a controlling position in a transaction valuing the business at about $2.2 billion. The Ordinary had built its following by naming active ingredients and their concentrations on the front of the pack at prices far below prestige skincare.
Deal facts
- Announced
- Closed
- Value
- $1 billion (equity value)
- Buyer
- Estée Lauder
- Seller
- —
- Assets
- The Ordinary
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Estée Lauder | The Ordinary | owns | 100% | 2021-05-06 | present |
Who owns The Ordinary today?
- The Ordinary — owned by Estée Lauder since 2021
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Estee Lauder Companies Inc. Form 8-K - DECIEM transaction — SEC EDGAR, SEC Form 8-K, published 6 May 2021; retrieved 8 September 2026.
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