Who owns Aveda?
Aveda is owned by Estée Lauder (the United States, NYSE: EL), which has owned the brand since 1997.[1]
Evidence: The Estée Lauder Companies Inc. Annual Report on Form 10-K filed 2026-08-19, SEC EDGAR, 19 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Estée Lauder Companies Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 1978
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- NYSE: EL
- Trademark registrant
- Aveda Corporation (USPTO)
- Last verified
- · 2 sources
About Aveda
Aveda is a salon hair care brand founded in Minneapolis in 1978 by a hairdresser who trained in Ayurveda and built the products around plant ingredients and organic sourcing. It was among the first beauty companies to publish an environmental mission. Estée Lauder acquired it in 1997 for about $300 million.
What Estée Lauder's annual report says about Aveda
Sentences about Aveda from Estée Lauder's latest annual filing[1], copied word for word.
Our "Scaling Brands", defined as brands with net sales of $400 million or more, but less than $1,000 million, are The Ordinary, Le Labo, Bobbi Brown Cosmetics and Aveda.
Including the favorable impact of foreign currency translation, hair care net sales results reflected higher net sales from The Ordinary and lower net sales from Aveda.
The decrease in net sales from Aveda reflects the brand's strategies to improve long-term performance, including (i) planned rebalancing of online promotional activity and (ii) the exit from underperforming doors, including freestanding stores.
How often Estée Lauder names Aveda in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Aveda
The USPTO record for the Aveda mark lists Aveda Corporation as the owner of record (serial number 77323912). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Aveda
- 1997 – present Estée Lauder [1] verified
Where Aveda sits in Estée Lauder
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Estée Lauder ownership tree →
See the full Estée Lauder brand portfolio (13) →
Other brands owned by Estée Lauder
Estée Lauder controls 13 brands on Brandtree, 13 of them in personal care & beauty.
Also in personal care & beauty
- AERIN (2012)
- Bobbi Brown (1991)
- Clinique (1968)
- Darphin (1958)
- Estée Lauder (1946)
- Jo Malone London (1990)
- La Mer (1965)
- M·A·C (1984)
- Origins (1990)
- The Ordinary (2016)
- Tom Ford Beauty (2006)
- Too Faced (1998)
Other brands in shampoo & conditioner, and who owns them
The 56 brands in shampoo & conditioner on Brandtree belong to 31 owners. The largest is Unilever, with 7.
About the owner: Estée Lauder
Estée Lauder is a publicly listed company headquartered in New York, United States, founded in 1946. Brandtree records 13 brands under its control, and it is listed as NYSE: EL.
The Estée Lauder Companies was founded in New York in 1946 by Estée and Joseph Lauder. It sells prestige beauty through department stores, travel retail and specialty channels, and the Lauder family retains voting control.
Estée Lauder: full profile, brands and acquisition history →
🇺🇸 Aveda and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Aveda is not one of them.
Frequently asked questions
Who is the parent company of Aveda?
The parent company of Aveda is Estée Lauder, a publicly listed company headquartered in the United States.
Is Aveda American?
Yes. Aveda originated in the United States in 1978 and its owner, Estée Lauder, is also headquartered in the United States.
Since when has Estée Lauder owned Aveda?
Estée Lauder has owned Aveda since 1997.
Is Aveda still owned by Estée Lauder?
Yes. As of 9 October 2026, Aveda is still owned by Estée Lauder. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Estée Lauder Companies Inc. Annual Report on Form 10-K filed 2026-08-19 — SEC EDGAR, SEC Form 10-K, published 19 August 2026; retrieved 16 September 2026.
- [2] USPTO: AVEDA, serial 77323912 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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