Who are Estée Lauder's biggest competitors?
On Brandtree, Estée Lauder's biggest competitors by shared categories are L'Oréal, which shares 5 categories, such as makeup and facial skin care; Unilever, which shares 5 categories, such as facial skin care; and CLIO Cosmetics, which shares 4 categories, such as makeup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Estée Lauder controls 13 brands with a page here, across 5 categories; 75 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | L'Oréal Estée Lauder vs L'Oréal | 5 | 63% | Makeup, Facial skin care and Fragrance and 2 more |
| 2 | Unilever Estée Lauder vs Unilever | 5 | 19% | Facial skin care, Fragrance and Shampoo & conditioner and 2 more |
| 3 | CLIO Cosmetics | 4 | 80% | Makeup, Facial skin care and Dermocosmetics & clinical skin care and 1 more |
| 4 | Honasa | 4 | 67% | Facial skin care, Makeup and Dermocosmetics & clinical skin care and 1 more |
| 5 | Aekyung | 4 | 36% | Makeup, Facial skin care and Shampoo & conditioner and 1 more |
| 6 | Proya | 3 | 60% | Facial skin care, Makeup and Shampoo & conditioner |
| 7 | Grupo Boticário | 3 | 50% | Makeup, Fragrance and Shampoo & conditioner |
| 8 | Puig | 3 | 60% | Fragrance, Makeup and Dermocosmetics & clinical skin care |
| 9 | Yatsen | 3 | 60% | Makeup, Facial skin care and Dermocosmetics & clinical skin care |
| 10 | Able C&C | 3 | 60% | Makeup, Facial skin care and Dermocosmetics & clinical skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Estée Lauder and L'Oréal: 5 shared categories
Estée Lauder and Unilever: 5 shared categories
Estée Lauder and CLIO Cosmetics: 4 shared categories
| Category | Estée Lauder | CLIO Cosmetics |
|---|---|---|
| Makeup | Bobbi Brown, M·A·C, Too Faced | CLIO, peripera |
| Facial skin care | Clinique, Estée Lauder, La Mer, Origins, The Ordinary | goodal |
| Dermocosmetics & clinical skin care | Darphin | Dermatory |
| Shampoo & conditioner | Aveda | Healingbird |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Estée Lauder owns and the most overlapping owners on Brandtree.