Who are Puig's biggest competitors?
On Brandtree, Puig's biggest competitors by shared categories are Estée Lauder, which shares 3 categories, such as fragrance and makeup; L'Oréal, which shares 3 categories, such as fragrance; and Unilever, which shares 3 categories, such as fragrance.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Puig controls 7 brands with a page here, across 3 categories; 20 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Estée Lauder | 3 | 60% | Fragrance, Makeup and Dermocosmetics & clinical skin care |
| 2 | L'Oréal | 3 | 38% | Fragrance, Makeup and Dermocosmetics & clinical skin care |
| 3 | Unilever | 3 | 11% | Fragrance, Dermocosmetics & clinical skin care and Makeup |
| 4 | Grupo Boticário | 2 | 40% | Fragrance and Makeup |
| 5 | Beiersdorf | 2 | 25% | Dermocosmetics & clinical skin care and Makeup |
| 6 | Amorepacific | 1 | 25% | Makeup |
| 7 | Chanel | 1 | 25% | Fragrance |
| 8 | e.l.f. Beauty | 1 | 25% | Makeup |
| 9 | Coty | 1 | 20% | Makeup |
| 10 | KOSÉ | 1 | 20% | Makeup |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Puig and Estée Lauder: 3 shared categories
Puig and L'Oréal: 3 shared categories
Puig and Unilever: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Puig owns and the most overlapping owners on Brandtree.