Who are APR's biggest competitors?
On Brandtree, APR's biggest competitors by shared categories are Unilever, which shares 4 categories, such as facial skin care and dermocosmetics & clinical skin care; Estée Lauder, which shares 3 categories, such as facial skin care; and L'Oréal, which shares 3 categories, such as dermocosmetics & clinical skin care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. APR controls 5 brands with a page here, across 5 categories; 139 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 4 | 14% | Facial skin care, Dermocosmetics & clinical skin care and Fragrance and 1 more |
| 2 | Estée Lauder | 3 | 43% | Facial skin care, Fragrance and Dermocosmetics & clinical skin care |
| 3 | L'Oréal | 3 | 30% | Dermocosmetics & clinical skin care, Facial skin care and Fragrance |
| 4 | LifeVantage | 2 | 40% | Vitamins & supplements and Facial skin care |
| 5 | NAOS | 2 | 40% | Facial skin care and Dermocosmetics & clinical skin care |
| 6 | Nu Skin | 2 | 40% | Facial skin care and Vitamins & supplements |
| 7 | Ziaja | 2 | 40% | Facial skin care and Dermocosmetics & clinical skin care |
| 8 | Able C&C | 2 | 33% | Dermocosmetics & clinical skin care and Facial skin care |
| 9 | Mannatech | 2 | 33% | Vitamins & supplements and Facial skin care |
| 10 | ODDITY | 2 | 33% | Dermocosmetics & clinical skin care and Facial skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
APR and Unilever: 4 shared categories
APR and Estée Lauder: 3 shared categories
| Category | APR | Estée Lauder |
|---|---|---|
| Facial skin care | aprilskin | Clinique, Estée Lauder, La Mer, Origins, The Ordinary |
| Fragrance | Forment | AERIN, Jo Malone London, Tom Ford Beauty |
| Dermocosmetics & clinical skin care | medicube | Darphin |
APR and L'Oréal: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand APR owns and the most overlapping owners on Brandtree.