Who are ODDITY's biggest competitors?
On Brandtree, ODDITY's biggest competitors by shared categories are Yatsen, which shares 3 categories, such as makeup and dermocosmetics & clinical skin care; Estée Lauder, which shares 3 categories, such as facial skin care; and Honasa, which shares 3 categories, such as facial skin care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. ODDITY controls 3 brands with a page here, across 3 categories; 49 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Yatsen | 3 | 100% | Makeup, Dermocosmetics & clinical skin care and Facial skin care |
| 2 | Estée Lauder | 3 | 60% | Facial skin care, Makeup and Dermocosmetics & clinical skin care |
| 3 | Honasa | 3 | 60% | Facial skin care, Dermocosmetics & clinical skin care and Makeup |
| 4 | Beiersdorf | 3 | 43% | Dermocosmetics & clinical skin care, Facial skin care and Makeup |
| 5 | L'Oréal | 3 | 38% | Makeup, Dermocosmetics & clinical skin care and Facial skin care |
| 6 | Aekyung | 3 | 30% | Makeup, Dermocosmetics & clinical skin care and Facial skin care |
| 7 | Unilever | 3 | 11% | Facial skin care, Dermocosmetics & clinical skin care and Makeup |
| 8 | Amorepacific | 2 | 67% | Facial skin care and Makeup |
| 9 | e.l.f. Beauty | 2 | 67% | Facial skin care and Makeup |
| 10 | NAOS | 2 | 67% | Facial skin care and Dermocosmetics & clinical skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
ODDITY and Yatsen: 3 shared categories
ODDITY and Estée Lauder: 3 shared categories
| Category | ODDITY | Estée Lauder |
|---|---|---|
| Facial skin care | SpoiledChild | Clinique, Estée Lauder, La Mer, Origins, The Ordinary |
| Makeup | IL MAKIAGE | Bobbi Brown, M·A·C, Too Faced |
| Dermocosmetics & clinical skin care | METHODIQ | Darphin |
ODDITY and Honasa: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand ODDITY owns and the most overlapping owners on Brandtree.