Who owns Yves Saint Laurent Beauté?
Yves Saint Laurent Beauté is owned by L'Oréal (France, EPA: OR), which has owned the brand since 2008.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: L'Oréal Universal Registration Document 2025, L'Oréal S.A, 1 March 2026. Last checked .
Key facts
- Current owner
- L'Oréal S.A. reported
- Owned since
- Owner HQ
- 🇫🇷 France, Clichy
- Origin
- 🇫🇷 France
- Founded
- 1964
- Category
- Personal care & beauty › Cosmetics & fragrance › Fragrance
- Parent ticker
- EPA: OR
- Trademark registrant
- YVES SAINT LAURENT PARFUMS (USPTO)
- Last verified
- · 2 sources
About Yves Saint Laurent Beauté
L'Oréal holds the worldwide licence for Yves Saint Laurent fragrance and cosmetics, acquired when it bought YSL Beauté in 2008. The fashion house itself belongs to Kering, so the same name appears on products owned by two different companies depending on whether it is a handbag or a lipstick.
Trademark record for Yves Saint Laurent Beauté
The USPTO record for the Yves Saint Laurent Beauté mark lists YVES SAINT LAURENT PARFUMS as the owner of record (serial number 73383402). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Yves Saint Laurent Beauté
Where Yves Saint Laurent Beauté sits in L'Oréal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full L'Oréal ownership tree →
See the full L'Oréal brand portfolio (21) →
Other brands owned by L'Oréal
L'Oréal controls 21 brands on Brandtree, 21 of them in personal care & beauty.
Also in personal care & beauty
- Aesop (1987)
- CeraVe (2005)
- Creed (1760)
- Essie (1981)
- Garnier (1904)
- Kérastase (1964)
- Kiehl's (1851)
- L'Oréal Paris (1909)
- La Roche-Posay (1975)
- Lancôme (1935)
- Matrix (1980)
- Maybelline (1915)
- Mixa (1924)
- NYX Professional Makeup (1999)
- Redken (1960)
- shu uemura (1983)
- SkinCeuticals (1997)
- Thayers (1847)
Other brands in fragrance, and who owns them
The 20 brands in fragrance on Brandtree belong to 10 owners. The largest is Puig, with 5; L'Oréal has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Byredo | Puig | 🇪🇸 Spain |
| AERIN | Estée Lauder | 🇺🇸 United States |
| O Boticário | Grupo Boticário | 🇧🇷 Brazil |
| Eskulin | Kino Indonesia | 🇮🇩 Indonesia |
| Brut | Unilever | 🇬🇧 United Kingdom |
| Jafra | Betterware (BeFra) | 🇲🇽 Mexico |
| Chanel No. 5 | Chanel | 🇬🇧 United Kingdom |
| Twelve Plus | Osotspa | 🇹🇭 Thailand |
About the owner: L'Oréal
L'Oréal is a publicly listed company headquartered in Clichy, France, founded in 1909. Brandtree records 21 brands under its control, and it is listed as EPA: OR.
L'Oréal was founded in 1909 by chemist Eugène Schueller, who had developed a hair dye. It is the largest cosmetics company in the world and is organised into consumer products, luxe, dermatological beauty and professional products. The Bettencourt Meyers family and Nestlé are its two largest shareholders.
🇫🇷 Yves Saint Laurent Beauté and other French brands
Brandtree records a controlling owner for 322 brands that began in France. 100 of them (31%) are now controlled by a company headquartered in another country; Yves Saint Laurent Beauté is not one of them.
- A-Derma — Pierre Fabre 🇫🇷
- Axe — Unilever 🇬🇧
- BIC Razors — BIC 🇫🇷
- Bioderma — NAOS 🇫🇷
- Botot — Bolton Group 🇮🇹
- Chanel No. 5 — Chanel 🇬🇧
Frequently asked questions
Who is the parent company of Yves Saint Laurent Beauté?
The parent company of Yves Saint Laurent Beauté is L'Oréal, a publicly listed company headquartered in France.
Is Yves Saint Laurent Beauté owned by Kering?
No. Yves Saint Laurent Beauté is owned by L'Oréal, not Kering.
Is Yves Saint Laurent Beauté French?
Yes. Yves Saint Laurent Beauté originated in France in 1964 and its owner, L'Oréal, is also headquartered in France.
Since when has L'Oréal owned Yves Saint Laurent Beauté?
L'Oréal has owned Yves Saint Laurent Beauté since 2008.
Is Yves Saint Laurent Beauté still owned by L'Oréal?
Yes. As of 28 September 2026, Yves Saint Laurent Beauté is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 16 September 2026.
- [2] USPTO: YVES SAINT LAURENT, serial 73383402 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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