Who owns Morning Fresh?
Morning Fresh is owned by PZ Cussons (the United Kingdom, LSE: PZC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: PZ Cussons plc Annual Report and Accounts 2026 (year ended 31 May 2026). Last checked .
Key facts
- Current owner
- PZ Cussons plc reported
- Owner HQ
- 🇬🇧 United Kingdom, Manchester
- Origin
- 🇦🇺 Australia
- Founded
- 1980
- Category
- Home care › Household cleaning › Dishwashing
- Parent ticker
- LSE: PZC
- Last verified
- · 1 sources
About Morning Fresh
Morning Fresh is an Australian dishwashing brand that PZ Cussons says has been trusted since 1980 and that holds nearly half of the hand dishwashing category in Australia. It is also sold in Nigeria. In its 2026 financial year PZ Cussons extended the brand into automatic dishwashing, where the new product took two percentage points of segment share, and launched an Easy Squeeze bottle format designed to reduce waste.
Ownership timeline of Morning Fresh
- Current owner PZ Cussons [1] reported
Where Morning Fresh sits in PZ Cussons
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PZ Cussons ownership tree →
See the full PZ Cussons brand portfolio (6) →
Other brands owned by PZ Cussons
PZ Cussons controls 6 brands on Brandtree.
Other brands in dishwashing, and who owns them
The 27 brands in dishwashing on Brandtree belong to 20 owners. The largest is Ypê, with 3.
About the owner: PZ Cussons
PZ Cussons is a publicly listed company headquartered in Manchester, United Kingdom, founded in 1884. Brandtree records 6 brands under its control, and it is listed as LSE: PZC.
PZ Cussons is a Manchester-based personal care, home care and baby care company that began in 1884 as a trading post in Sierra Leone set up by George Paterson and George Zochonis, and that bought the Cussons soap business in the 1970s. Its lead markets are the UK, Australia and New Zealand, Nigeria and Indonesia, and it reported revenue of £541.4 million in the year to 31 May 2026. During that year it kept St.Tropez after a sale process and sold its 50 per cent stake in the PZ Wilmar edible oils venture.
🇦🇺 Morning Fresh and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country, Morning Fresh among them.
Frequently asked questions
Who is the parent company of Morning Fresh?
The parent company of Morning Fresh is PZ Cussons, a publicly listed company headquartered in the United Kingdom.
Is Morning Fresh Australian or British?
Morning Fresh originated in Australia in 1980, but it is owned today by PZ Cussons, which is headquartered in the United Kingdom. So Morning Fresh is an Australian-origin brand under British ownership.
Is Morning Fresh still owned by PZ Cussons?
Yes. As of 16 September 2026, Morning Fresh is still owned by PZ Cussons. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PZ Cussons plc Annual Report and Accounts 2026 (year ended 31 May 2026) — PZ Cussons plc, Annual report; retrieved 16 September 2026.
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