Who owns Morning Fresh?
Morning Fresh is owned by PZ Cussons (the United Kingdom, LSE: PZC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- PZ Cussons plc reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Manchester
- Origin
- 🇦🇺 Australia
- Founded
- 1980
- Category
- Home care › Household cleaning › Dishwashing
- Parent ticker
- LSE: PZC
- Last verified
- · 1 sources
About Morning Fresh
Morning Fresh is an Australian dishwashing brand that PZ Cussons says has been trusted since 1980 and that holds nearly half of the hand dishwashing category in Australia. It is also sold in Nigeria. In its 2026 financial year PZ Cussons extended the brand into automatic dishwashing, where the new product took two percentage points of segment share, and launched an Easy Squeeze bottle format designed to reduce waste.
Ownership timeline of Morning Fresh
- ? – present PZ Cussons [1] reported
Where Morning Fresh sits in PZ Cussons
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PZ Cussons ownership tree →
Other brands owned by PZ Cussons
Latest news about Morning Fresh
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Frequently asked questions
Who is the parent company of Morning Fresh?
The parent company of Morning Fresh is PZ Cussons, a publicly listed company headquartered in the United Kingdom.
Is Morning Fresh Australian or British?
Morning Fresh originated in Australia in 1980, but it is owned today by PZ Cussons, which is headquartered in the United Kingdom. So Morning Fresh is an Australian-origin brand under British ownership.
Is Morning Fresh still owned by PZ Cussons?
Yes. As of 16 September 2026, Morning Fresh is still owned by PZ Cussons. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PZ Cussons plc Annual Report and Accounts 2026 (year ended 31 May 2026) — PZ Cussons plc, Annual report; retrieved 16 September 2026.
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