Who owns trivago?
trivago is owned by Expedia Group (the United States, NASDAQ: EXPE), which has owned the brand since 8 March 2013.[1]
Evidence: Expedia Group, Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Expedia Group, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Seattle, Washington
- Origin
- 🇩🇪 Germany, Düsseldorf
- Founded
- 2005
- Category
- Internet & digital › Online travel › Travel metasearch
- Parent ticker
- NASDAQ: EXPE
- Last verified
- · 1 sources
About trivago
trivago compares hotel prices across booking sites rather than selling rooms itself, and its relentless television advertising made it one of the most recognised travel brands in Europe. Expedia holds a controlling stake bought in 2012, although trivago is separately listed on the Nasdaq.
What Expedia Group's annual report says about trivago
Sentences about trivago from Expedia Group's latest annual filing[1], copied word for word.
Our trivago segment generates advertising revenue primarily from sending referrals to online travel companies and travel service providers from its hotel metasearch websites. trivago N.V. is our majority-owned hotel metasearch company, based in Dusseldorf, Germany.
Officially launched in 2005, trivago is a leading global brand in hotel search and can be accessed worldwide.
For example, in 2020, the Australian Competition and Consumer Commission held that aspects of the way that our trivago subsidiary had offered accommodation on its Australian website breached Australian Consumer Law.
How often Expedia Group names trivago in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of trivago
- 2013 – present Expedia Group [1] verified
Where trivago sits in Expedia Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Expedia Group ownership tree →
See the full Expedia Group brand portfolio (9) →
Other brands owned by Expedia Group
Expedia Group controls 9 brands on Brandtree, 9 of them in internet & digital.
Also in internet & digital
- CheapTickets (1986)
- ebookers (1996)
- Expedia (1996)
- Hotels.com (1991)
- Hotwire (2000)
- Orbitz (2001)
- Travelocity (1996)
- Vrbo (1995)
Other brands in travel metasearch, and who owns them
The 8 brands in travel metasearch on Brandtree belong to 6 owners. The largest is lastminute.com Group, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Hotelscan | lastminute.com Group | 🇳🇱 Netherlands |
| Qunar | Trip.com Group | 🇨🇳 China |
| KAYAK | Booking Holdings | 🇺🇸 United States |
| Liligo | eDreams ODIGEO | 🇪🇸 Spain |
| Tripadvisor | Tripadvisor | 🇺🇸 United States |
| Jetcost | lastminute.com Group | 🇳🇱 Netherlands |
| Skyscanner | Trip.com Group | 🇨🇳 China |
About the owner: Expedia Group
Expedia Group is a publicly listed company headquartered in Seattle, Washington, United States, founded in 1996. Brandtree records 9 brands under its control, and it is listed as NASDAQ: EXPE.
Expedia began in 1996 as a division of Microsoft, was spun out in 1999, and passed through Barry Diller's IAC before becoming independent again in 2005. It owns most of the American online travel brands that appear to compete with each other, which is why comparing Expedia against Hotels.com and Orbitz compares three products from one company.
Expedia Group: full profile, brands and acquisition history →
🇩🇪 trivago and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country, trivago among them.
Frequently asked questions
Who is the parent company of trivago?
The parent company of trivago is Expedia Group, a publicly listed company headquartered in the United States.
Is trivago German or American?
trivago originated in Germany in 2005, but it is owned today by Expedia Group, which is headquartered in the United States. So trivago is a German-origin brand under American ownership.
Since when has Expedia Group owned trivago?
Expedia Group has owned trivago since 8 March 2013.
Is trivago still owned by Expedia Group?
Yes. As of 10 October 2026, trivago is still owned by Expedia Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Expedia Group, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 16 September 2026.
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