Who owns the sports leagues brands?
18 sports leagues brands tracked here are owned by 10 companies; the three largest owners, MSG Sports, Celtic plc and Liberty Media, control 8 of them (44%) as of Oct 2026.
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18
brands
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10
owning companies
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44%
held by top 3 owners
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2
foreign-owned brands · origin ≠ owner HQ
Biggest owners of sports leagues brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | MSG Sports | 🇺🇸 United States | 4 | Hartford Wolf Pack, New York Knicks, New York Rangers, Westchester Knicks |
| 2 | Celtic plc | 🇬🇧 United Kingdom | 2 | Celtic FC Women, Celtic Football Club |
| 3 | Liberty Media | 🇺🇸 United States | 2 | Formula 1, MotoGP |
| 4 | Juventus FC S.p.A. | 🇮🇹 Italy | 2 | Juventus, Juventus Women |
| 5 | Manchester United plc | 🇬🇧 United Kingdom | 2 | Manchester United, Manchester United Women |
| 6 | TKO Group | 🇺🇸 United States | 2 | UFC, WWE |
| 7 | Atlanta Braves Holdings | 🇺🇸 United States | 1 | Atlanta Braves |
| 8 | Borussia Dortmund KGaA | 🇩🇪 Germany | 1 | Borussia Dortmund |
| 9 | Lucky Strike Entertainment | 🇺🇸 United States | 1 | Professional Bowlers Association |
| 10 | Millicom | 🇱🇺 Luxembourg | 1 | Tigo Sports |