Who owns WWE?
WWE is owned by TKO Group (the United States, NYSE: TKO), which has owned the brand since 12 September 2023.[1]
Evidence: TKO Group Holdings, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- TKO Group Holdings, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, New York, New York
- Origin
- 🇺🇸 United States, Stamford, Connecticut
- Founded
- 1952
- Category
- Media & entertainment › Live & sport › Sports leagues
- Parent ticker
- NYSE: TKO
- Last verified
- · 1 sources
About WWE
WWE built professional wrestling into a global entertainment business, and formally conceded in 1989 that its matches are scripted, partly to avoid athletic commission regulation. WrestleMania has run annually since 1985. That admission was made to a New Jersey senate committee, and it changed how the business is taxed and regulated across the United States.
What TKO Group's annual report says about WWE
Sentences about WWE from TKO Group's latest annual filing[1], copied word for word.
"business combination" refers to the combination of the businesses of WWE and TKO OpCo.
"TKO Transactions" refer, collectively, to the combination of the businesses of UFC and WWE under TKO Group Holdings, Inc. consummated in September 2023.
WWE, the global leader in sports entertainment, produces and distributes unique and creative content through various channels, including content rights agreements with distribution partners including Netflix, ESPN, Versant, and the CW for its weekly programs, Raw, SmackDown and NXT , and Premium Live Events, monetization across social media outlets, live events, and licensing of various WWE themed consumer products.
How often TKO Group names WWE in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of WWE
Where WWE sits in TKO Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full TKO Group ownership tree →
See the full TKO Group brand portfolio (2) →
Other brands owned by TKO Group
TKO Group controls 2 brands on Brandtree, 2 of them in media & entertainment.
Also in media & entertainment
- UFC (1993)
Other brands in sports leagues, and who owns them
The 18 brands in sports leagues on Brandtree belong to 10 owners. The largest is MSG Sports, with 4; TKO Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Hartford Wolf Pack | MSG Sports | 🇺🇸 United States |
| Celtic FC Women | Celtic plc | 🇬🇧 United Kingdom |
| Juventus | Juventus FC S.p.A. | 🇮🇹 Italy |
| Formula 1 | Liberty Media | 🇺🇸 United States |
| Manchester United | Manchester United plc | 🇬🇧 United Kingdom |
| Atlanta Braves | Atlanta Braves Holdings | 🇺🇸 United States |
| Borussia Dortmund | Borussia Dortmund KGaA | 🇩🇪 Germany |
| Professional Bowlers Association | Lucky Strike Entertainment | 🇺🇸 United States |
About the owner: TKO Group
TKO Group is a publicly listed company headquartered in New York, New York, United States, founded in 2023. Brandtree records 2 brands under its control, and it is listed as NYSE: TKO.
TKO Group was formed in 2023 when Endeavor merged the Ultimate Fighting Championship with World Wrestling Entertainment, putting the two largest combat sports properties in the world under one owner. Both had been family-controlled for decades before the deal.
🇺🇸 WWE and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; WWE is not one of them.
- 20th Century Studios — Disney 🇺🇸
- AMC — AMC Networks 🇺🇸
- AMC Theatres — AMC Theatres 🇺🇸
- AMF — Lucky Strike Entertainment 🇺🇸
- Adventure Island — United Parks 🇺🇸
- Antenna TV — Nexstar 🇺🇸
Frequently asked questions
Who is the parent company of WWE?
The parent company of WWE is TKO Group, a publicly listed company headquartered in the United States.
Is WWE American?
Yes. WWE originated in the United States in 1952 and its owner, TKO Group, is also headquartered in the United States.
Since when has TKO Group owned WWE?
TKO Group has owned WWE since 12 September 2023.
Is WWE still owned by TKO Group?
Yes. As of 11 October 2026, WWE is still owned by TKO Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] TKO Group Holdings, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
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