TUI Cruises: brands it owns and its ownership tree
TUI Cruises is a privately held company headquartered in Germany that owns 2 consumer brands.[1]
TUI Cruises GmbH is a joint venture owned 50% by Royal Caribbean Cruises Ltd and 50% by TUI AG, according to Royal Caribbean's FY2025 10-K. The 10-K says it operates the German brands TUI Cruises (eight ships, about 22,700 berths) and Hapag-Lloyd Cruises (two luxury liners and three expedition ships), and that Royal Caribbean accounts for it by the equity method. Neither partner consolidates it.
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Company facts
- Legal name
- TUI Cruises GmbH
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇩🇪 Germany
- Last verified
- · 1 sources
TUI Cruises in numbers
- TUI Cruises owns 2 consumer brands tracked here across 1 top-level categories; the largest is travel & transport with 2 brands.[1]
Everything TUI Cruises owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does TUI Cruises own?
TUI Cruises owns 2 consumer brands tracked here, including TUI Cruises and Hapag-Lloyd Cruises.
Is TUI Cruises a German company?
Yes. TUI Cruises is headquartered in Germany.
Who owns TUI Cruises?
TUI Cruises is privately held. TUI Cruises GmbH is a joint venture owned 50% by Royal Caribbean Cruises Ltd and 50% by TUI AG, according to Royal Caribbean's FY2025 10-K.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Royal Caribbean Cruises Ltd. Form 10-K for the year ended 31 December 2025 — Royal Caribbean Cruises Ltd., SEC Form 10-K, published 11 February 2026; retrieved 5 October 2026.
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