Brandtree

Who owns the cruise lines brands?

36 cruise lines brands tracked here are owned by 22 companies; the three largest owners, Carnival, Royal Caribbean Group and Norwegian Cruise Line Holdings, control 14 of them (39%) as of Oct 2026.

Treemap of cruise lines brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of cruise lines brands

#OwnerHQBrands in this categoryExamples
1Carnival🇺🇸 United States8AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line and 3 more
2Royal Caribbean Group🇺🇸 United States3Celebrity Cruises, Royal Caribbean International, Silversea Cruises
3Norwegian Cruise Line Holdings🇺🇸 United States3Norwegian Cruise Line, Oceania Cruises, Regent Seven Seas Cruises
4Scenic Group🇦🇺 Australia2Emerald Cruises, Scenic
5MSC Group🇨🇭 Switzerland2Explora Journeys, MSC Cruises
6TUI Cruises🇩🇪 Germany2Hapag-Lloyd Cruises, TUI Cruises
7American Cruise Lines🇺🇸 United States1American Cruise Lines
8Aurora Expeditions🇦🇺 Australia1Aurora Expeditions
9Sycamore Partners🇺🇸 United States1Azamara
10Celestyal🇬🇷 Greece1Celestyal Cruises
11Hornblower Group🇺🇸 United States1City Cruises
12A&K Travel Group🇬🇧 United Kingdom1Crystal
13Disney🇺🇸 United States1Disney Cruise Line
14Fred. Olsen Cruise Lines🇬🇧 United Kingdom1Fred. Olsen Cruise Lines
15HX Group🇬🇧 United Kingdom1HX Expeditions
16Heritage Expeditions🇳🇿 New Zealand1Heritage Expeditions
17Lindblad Expeditions🇺🇸 United States1Lindblad Expeditions
18Travelopia🇬🇧 United Kingdom1Quark Expeditions
19Saga🇬🇧 United Kingdom1Saga Cruises
20Swan Hellenic🇨🇾 Cyprus1Swan Hellenic
21Viking🇧🇲 Bermuda1Viking
22Xanterra🇺🇸 United States1Windstar Cruises

All cruise lines brands and their owners

BrandOwnerSinceOrigin
AIDA CruisesCarnival—🇩🇪 Germany
American Cruise LinesAmerican Cruise Lines—🇺🇸 United States
Aurora ExpeditionsAurora Expeditions—🇦🇺 Australia
AzamaraSycamore Partners2021🇺🇸 United States
Carnival Cruise LineCarnival—🇺🇸 United States
Celebrity CruisesRoyal Caribbean Group—🇺🇸 United States
Celestyal CruisesCelestyal—🇬🇷 Greece
City CruisesHornblower Group—🇺🇸 United States
Costa CruisesCarnival—🇮🇹 Italy
CrystalA&K Travel Group—🇺🇸 United States
CunardCarnival—🇬🇧 United Kingdom
Disney Cruise LineDisney—🇺🇸 United States
Emerald CruisesScenic Group—🇦🇺 Australia
Explora JourneysMSC Group—🇨🇭 Switzerland
Fred. Olsen Cruise LinesFred. Olsen Cruise Lines—🇬🇧 United Kingdom
Hapag-Lloyd CruisesTUI Cruises—🇩🇪 Germany
Heritage ExpeditionsHeritage Expeditions—🇳🇿 New Zealand
Holland America LineCarnival—🇺🇸 United States
HX ExpeditionsHX Group—🇳🇴 Norway
Lindblad ExpeditionsLindblad Expeditions—🇺🇸 United States
MSC CruisesMSC Group—🇨🇭 Switzerland
Norwegian Cruise LineNorwegian Cruise Line Holdings—🇺🇸 United States
Oceania CruisesNorwegian Cruise Line Holdings—🇺🇸 United States
P&O CruisesCarnival—🇬🇧 United Kingdom
Princess CruisesCarnival—🇺🇸 United States
Quark ExpeditionsTravelopia—🇺🇸 United States
Regent Seven Seas CruisesNorwegian Cruise Line Holdings—🇺🇸 United States
Royal Caribbean InternationalRoyal Caribbean Group—🇺🇸 United States
Saga CruisesSaga—🇬🇧 United Kingdom
ScenicScenic Group—🇦🇺 Australia
SeabournCarnival—🇺🇸 United States
Silversea CruisesRoyal Caribbean Group—🇲🇨 Monaco
Swan HellenicSwan Hellenic—🇬🇧 United Kingdom
TUI CruisesTUI Cruises—🇩🇪 Germany
VikingViking—🇨🇭 Switzerland
Windstar CruisesXanterra—🇺🇸 United States

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