Brandtree

Scenic Group: brands it owns and its ownership tree

Scenic Group is a privately held company headquartered in Newcastle, Australia that owns 2 consumer brands.[1]

Scenic Group's own About us page names Scenic Tours Pty Ltd, 25 Watt Street, Newcastle NSW, as the company, and says it was founded in 1986. It lists Scenic and Emerald Cruises among its brands and says it designs, builds and operates its own ships through its in-house shipbuilding division MKM Yachts. No outside shareholder is named.

Company facts

Legal name
Scenic Group (also Scenic Tours Pty Ltd)
Type
privately held company · see all privately held company owners
Headquarters
🇦🇺 Newcastle, Australia
Website
scenic.cruises
Last verified
· 1 sources

Scenic Group in numbers

Everything Scenic Group owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Scenic Group owns Tree of 2 brands under Scenic Group. Scenic Group Emerald Cruises Scenic

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Brand portfolio by category

Full portfolio, 2 brands, with sources →

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Frequently asked questions

What brands does Scenic Group own?

Scenic Group owns 2 consumer brands tracked here, including Scenic and Emerald Cruises.

Is Scenic Group an Australian company?

Yes. Scenic Group is headquartered in Newcastle, Australia.

Who owns Scenic Group?

Scenic Group is privately held. Scenic Group's own About us page names Scenic Tours Pty Ltd, 25 Watt Street, Newcastle NSW, as the company, and says it was founded in 1986.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] About us - Scenic Group — Scenic Group, Official document; retrieved 5 October 2026.

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