Who owns HUGO?
HUGO is owned by Hugo Boss (Germany, XETRA: BOSS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: HUGO BOSS AG Annual Report 2025, 5 March 2026. Last checked .
Key facts
- Current owner
- HUGO BOSS AG reported
- Owner HQ
- 🇩🇪 Germany, Metzingen
- Origin
- 🇩🇪 Germany
- Founded
- 1993
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- XETRA: BOSS
- Last verified
- · 1 sources
About HUGO
HUGO was split from BOSS in 1993 as a younger, less formal line at lower prices. The two names come from the founder Hugo Boss, so the company divided one man's name into two brands aimed at different customers. The split let the company keep formal tailoring and casual clothing under separate names, which mattered as workplace dress codes relaxed through the 2000s.
Ownership timeline of HUGO
Where HUGO sits in Hugo Boss
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hugo Boss ownership tree →
See the full Hugo Boss brand portfolio (2) →
Other brands owned by Hugo Boss
Hugo Boss controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- BOSS (1924)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: Hugo Boss
Hugo Boss is a publicly listed company headquartered in Metzingen, Germany, founded in 1924. Brandtree records 2 brands under its control, and it is listed as XETRA: BOSS.
Hugo Boss owns its clothing but not its fragrance, which Coty makes under licence, so the same name appears on products from two separate companies. The firm commissioned a historian in the 1990s to document its manufacture of uniforms and use of forced labour under the Nazi regime, and published the findings.
🇩🇪 HUGO and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country; HUGO is not one of them.
- A. Lange & Söhne — Richemont 🇨🇭
- Adidas — Adidas 🇩🇪
- Birkenstock — Birkenstock 🇩🇪
- Braun Büffel — Bonia Corporation 🇲🇾
- Fielmann — Fielmann Group 🇩🇪
- Jil Sander — OTB Group 🇮🇹
Frequently asked questions
Who is the parent company of HUGO?
The parent company of HUGO is Hugo Boss, a publicly listed company headquartered in Germany.
Is HUGO German?
Yes. HUGO originated in Germany in 1993 and its owner, Hugo Boss, is also headquartered in Germany.
Is HUGO still owned by Hugo Boss?
Yes. As of 16 September 2026, HUGO is still owned by Hugo Boss. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] HUGO BOSS AG Annual Report 2025 — HUGO BOSS AG, Annual report, published 5 March 2026; retrieved 16 September 2026.
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