Who owns MAXX?
MAXX is owned by H World (China, NASDAQ: HTHT), which has owned the brand since 2 January 2020.[1]
Evidence: H World Group Limited Annual Report on Form 20-F filed 2026-04-24, SEC EDGAR, 24 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- H World Group Limited verified
- Owned since
- Owner HQ
- 🇨🇳 China, Shanghai
- Origin
- 🇩🇪 Germany
- Founded
- 2018
- Category
- Travel & transport › Hotels › Upscale hotels
- Parent ticker
- NASDAQ: HTHT HKEX: 1179
- Trademark registrant
- H WORLD HOLDINGS SINGAPORE PTE. LTD. (USPTO)
- Last verified
- · 3 sources
About MAXX
MAXX is a German upper midscale brand that came to H World with Deutsche Hospitality on 2 January 2020. The company describes it as inheriting European elegance while reading each local market, an urban hotel rather than a resort. It has stayed small on both sides of the acquisition, with 11 hotels in operation and seven under development at the end of 2025.
What H World's annual report says about MAXX
Sentences about MAXX from H World's latest annual filing[1], copied word for word.
MAXX inherits European elegance and style, redefining new luxury lifestyle through an international perspective and insights into the local market, serving as an urban oasis that captures every extraordinary moment, and integrates insights into the local market.
As of December 31, 2025, we had 11 MAXX hotels in operation and seven MAXX hotels under development.
How often H World names MAXX in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for MAXX
The USPTO record for the MAXX mark lists H WORLD HOLDINGS SINGAPORE PTE. LTD. as the owner of record (serial number 88658395). That name matches the owner named above.[2]
Ownership timeline of MAXX
Where MAXX sits in H World
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full H World ownership tree →
See the full H World brand portfolio (21) →
Other brands owned by H World
H World controls 21 brands on Brandtree, 21 of them in travel & transport.
Also in travel & transport
- Blossom House (2009)
- CitiGO Hotel
- Crystal Orange Hotel
- Elan Hotel (2014)
- Grand JI Hotel (2025)
- HanTing Hotel (2005)
- Hi Inn (2008)
- IntercityHotel (1987)
- Jaz in the City (2015)
- JI Hotel (2010)
- Joya Hotel (2013)
- Madison Hotel (2019)
- Manxin Hotel (2013)
- Ni Hao Hotel
- Orange Hotel
- Song Hotels (2021)
- Starway Hotel
- Steigenberger Hotels & Resorts (1930)
Other brands in upscale hotels, and who owns them
H World has more brands in upscale hotels on Brandtree than any other owner: 11 of 57.
| Brand | Owner | Owner based in |
|---|---|---|
| Genting Grand | Genting | 🇲🇾 Malaysia |
| Andaz | Hyatt | 🇺🇸 United States |
| Avani Hotels & Resorts | Minor International | 🇹🇭 Thailand |
| Ascend Collection | Choice Hotels | 🇺🇸 United States |
| Bahrain Airport Hotel | Gulf Hotels Group | 🇧🇭 Bahrain |
| Lavande | Jin Jiang Hotels | 🇨🇳 China |
| Marriott Hotels | Marriott | 🇺🇸 United States |
| Arjaan Hotel Apartments | Rotana | 🇦🇪 United Arab Emirates |
About the owner: H World
H World is a publicly listed company headquartered in Shanghai, China. Brandtree records 21 brands under its control, and it is listed as NASDAQ: HTHT and HKEX: 1179.
H World is a Cayman Islands holding company that runs the largest hotel network in China: 12,858 hotels with 1,264,419 rooms across 1,222 Chinese cities and 20 other countries at the end of 2025, on revenue of RMB25.3 billion. It was HanTing Hotel Group, then China Lodging Group, then Huazhu, and took its present name in 2022. Only 573 of its hotels are leased or owned; the rest run under what it calls the manachise model, where a franchisee owns the property and H World supplies the manager. Its European business, bought as Deutsche Hospitality on 2 January 2020, trades under Steigenberger and four other brands. It also develops ibis, ibis Styles, Mercure, Grand Mercure and Novotel hotels in mainland China, Taiwan and Mongolia under brand franchise agreements from Accor, which owns those names.
🇩🇪 MAXX and other German brands
Brandtree records a controlling owner for 243 brands that began in Germany. 90 of them (37%) are now controlled by a company headquartered in another country, MAXX among them.
- AeroLogic — DHL Group 🇩🇪
- Berlin Brandenburg Airport — FBB 🇩🇪
- Condor — Condor 🇩🇪
- Discover Airlines — Lufthansa Group 🇩🇪
- FlixBus — Flix 🇩🇪
- Munich Airport — Munich Airport 🇩🇪
Frequently asked questions
Who is the parent company of MAXX?
The parent company of MAXX is H World, a publicly listed company headquartered in China.
Is MAXX German or Chinese?
MAXX originated in Germany in 2018, but it is owned today by H World, which is headquartered in China. So MAXX is a German-origin brand under Chinese ownership.
Since when has H World owned MAXX?
H World has owned MAXX since 2 January 2020.
Is MAXX still owned by H World?
Yes. As of 9 October 2026, MAXX is still owned by H World. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] H World Group Limited Annual Report on Form 20-F filed 2026-04-24 — SEC EDGAR, SEC Form 20-F, published 24 April 2026; retrieved 27 September 2026.
- [2] USPTO: MAXX, serial 88658395, registration 7093863 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
- [3] H World International — brands: MAXX — H World International, Official document; retrieved 28 September 2026.
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