Who owns Ascend Collection?
Ascend Collection is owned by Choice Hotels (the United States, NYSE: CHH).[1]
Evidence: Choice Hotels International, Inc. Annual Report on Form 10-K filed 2026-02-19, SEC EDGAR, 19 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Choice Hotels International, Inc. verified
- Owner HQ
- 🇺🇸 United States, North Bethesda
- Origin
- 🇺🇸 United States
- Category
- Travel & transport › Hotels › Upscale hotels
- Parent ticker
- NYSE: CHH
- Last verified
- · 1 sources
About Ascend Collection
Ascend Collection is an upscale brand of Choice Hotels International. The FY2025 Form 10-K places it in the upscale segment and reports 499 Ascend Collection hotels at 31 December 2025, the third-largest count the filing gives for any Choice brand after Comfort and Quality.
What Choice Hotels's annual report says about Ascend Collection
Sentences about Ascend Collection from Choice Hotels's latest annual filing[1], copied word for word.
Ascend Collection - Ascend Collection is a global collection brand offering resort, boutique, and historic properties that are deeply connected to the character of their destinations.
Ascend Collection empowers upscale hotels to retain their individual brand equity and identity while enjoying access to Choice Hotels' global distribution, technology, performance support services, training, and loyalty benefits.
For independent hotels, Ascend Collection offers a platform for customer acquisition, delivery and distribution, volume purchasing benefits, and operational efficiencies.
How often Choice Hotels names Ascend Collection in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Ascend Collection
- Current owner Choice Hotels [1] verified
Where Ascend Collection sits in Choice Hotels
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Choice Hotels ownership tree →
See the full Choice Hotels brand portfolio (13) →
Other brands owned by Choice Hotels
Choice Hotels controls 13 brands on Brandtree, 13 of them in travel & transport.
Also in travel & transport
Other brands in upscale hotels, and who owns them
The 57 brands in upscale hotels on Brandtree belong to 20 owners. The largest is H World, with 11; Choice Hotels has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blossom House | H World | 🇨🇳 China |
| Genting Grand | Genting | 🇲🇾 Malaysia |
| Andaz | Hyatt | 🇺🇸 United States |
| Avani Hotels & Resorts | Minor International | 🇹🇭 Thailand |
| Bahrain Airport Hotel | Gulf Hotels Group | 🇧🇭 Bahrain |
| Lavande | Jin Jiang Hotels | 🇨🇳 China |
| Marriott Hotels | Marriott | 🇺🇸 United States |
| Arjaan Hotel Apartments | Rotana | 🇦🇪 United Arab Emirates |
About the owner: Choice Hotels
Choice Hotels is a publicly listed company headquartered in North Bethesda, United States. Brandtree records 13 brands under its control, and it is listed as NYSE: CHH.
Choice Hotels International is a hotel franchisor headquartered in North Bethesda, Maryland, and incorporated in Delaware in 1980. Its FY2025 Form 10-K lists brands in the economy, midscale, upscale, upper upscale and extended-stay segments. It acquired the legacy Radisson brands for the Americas on 11 August 2022; those brands (Radisson, Radisson Blu, Country Inn & Suites by Radisson and others) are left out here because the filing gives no origin for them.
Choice Hotels: full profile, brands and acquisition history →
🇺🇸 Ascend Collection and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Ascend Collection is not one of them.
- ABF Freight — ArcBest 🇺🇸
- ABX Air — ATSG 🇺🇸
- Adcom Express — Radiant Logistics 🇺🇸
- Advanced Air — Advanced Air 🇺🇸
- Air Wisconsin — Air Wisconsin 🇺🇸
- Alaska Airlines — Alaska Air Group 🇺🇸
Frequently asked questions
Who is the parent company of Ascend Collection?
The parent company of Ascend Collection is Choice Hotels, a publicly listed company headquartered in the United States.
Is Ascend Collection American?
Yes. Ascend Collection originated in the United States and its owner, Choice Hotels, is also headquartered in the United States.
Is Ascend Collection still owned by Choice Hotels?
Yes. As of 9 October 2026, Ascend Collection is still owned by Choice Hotels. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Choice Hotels International, Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 4 October 2026.
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