Movado Group: brands it owns and its ownership tree
Movado Group (NYSE: MOV) is a publicly listed company headquartered in Paramus, United States that owns 5 consumer brands and makes and sells 5 consumer brands under licence without owning the names.[1][2]
Movado Group designs, sources and distributes watches, and to a lesser extent jewellery, under five brands it owns and five it holds under licence. It was incorporated in New York in 1967 as North American Watch Corporation to import Piaget and Corum watches, bought Concord in 1970 and the Movado brand in 1983, and took its present name in 1996. Licensed brands made up 58.3 per cent of net sales in the year to January 2026. It also runs 57 outlet stores in the United States and Canada.
-
brands owned
-
1
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Movado Group, Inc. (also Movado, North American Watch Corporation)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Paramus, United States
- Founded
- 1967
- Tickers
- NYSE: MOV
- Revenue
- $671.3 million (2026)[2]
- SEC CIK
- 0000072573
- Website
- www.movadogroup.com
- Last verified
- · 2 sources
What Movado Group's annual report says about its business
Read from Movado Group's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Watch and Accessory Brands:
Net sales for fiscal 2026 in the Watch and Accessory Brands segment were $568.3 million, above the prior year by $11.9 million, or 2.1%.
- Company Stores:
The following are net sales by business segment and geographic location (in thousands): Fiscal Year Ended January 31, 2026 2025 Watch and Accessory Brands: United States $ 193,178 $ 186,523 International 375,088 369,863 Total Watch and Accessory Brands 568,266 556,386 Company Stores United States 97,370 92,009 International 5,674 4,983 Total Company Stores 103,044 96,992 Net sales $ 671,310 $ 653,378
Acquisitions and disposals named in the filing
- Acquired: Piaget Watch Corporation (1967); Corum Watch Corporation (1967).
The Company was incorporated in New York in 1967 under the name North American Watch Corporation to acquire Piaget Watch Corporation and Corum Watch Corporation, which had been, respectively, the exclusive importers and distributors of Piaget and Corum watches in the United States since the 1950's.
- Acquired: Concord brand (1970).
In 1970, the Company acquired the Concord brand and the Swiss company that had been manufacturing Concord watches since 1908.
- Acquired: EBEL (March 2004).
In March 2004, the Company completed its acquisition of EBEL, one of the world's premier luxury watch brands which was established in La Chaux-de-Fonds, Switzerland in 1911.
- Acquired: Olivia Burton (July 2017).
In July 2017, the Company completed its acquisition of Olivia Burton, which was one of the United Kingdom's fastest-growing fashion watch and jewelry brands since its founding in 2011.
- Acquired: MVMT (October 2018).
In October 2018, the Company completed its acquisition of MVMT, which was founded in 2013, offering watches and accessories designed for the millennial consumer largely through a direct-to-consumer business model.
- Sold or exited: Corum distribution business (2000).
The Company sold its Piaget and Corum distribution businesses in 1999 and 2000, respectively, to focus on its own portfolio of brands.
Movado Group in numbers
- Movado Group owns 5 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 5 brands.[1]
- 4 of its brands originated outside United States.
Movado Group financial history
Headline figures from Movado Group's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $506.4m to $671.3m, an average of 5.8% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $671.3m | $29.8m | 4.4% | $26.6m | $742.6m | — | 10-K | |
| $653.4m | $20m | 3.1% | $18.4m | $729.2m | — | 10-K | |
| $664.4m | $48.5m | 7.3% | $41.3m | $756.5m | — | 10-K | |
| $744.2m | $115.6m | 15.5% | $90.4m | $787.7m | — | 10-K | |
| $732.4m | $117.5m | 16.0% | $91.6m | $761.2m | — | 10-K | |
| $506.4m | $-142,127,000 | -28.1% | $-111,518,000 | $719.3m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Movado Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Minority stakes, joint ventures and licences
- Coach Watches — licensee 100%[1]Made and sold under licence; the Coach name is owned by Tapestry, Inc.
- Tommy Hilfiger Watches — licensee 100%[1]Made and sold under licence from Tommy Hilfiger Licensing LLC, which owns the Tommy Hilfiger name.
- Hugo Boss Watches — licensee 100%[1]Made and sold under licence from Hugo Boss Trade Mark Management GmbH & Co., which owns the HUGO and BOSS names.
- Lacoste Watches — licensee 100%[1]Made and sold under licence from Lacoste S.A., Sporloisirs S.A. and Lacoste Alligator S.A., which own the Lacoste name.
- Calvin Klein Watches — licensee 100%[1]Made and sold under licence from Calvin Klein, Inc., which owns the Calvin Klein name.
Recent changes to this record
Movado Group SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Movado Group own?
Movado Group owns 5 consumer brands tracked here, including Movado, Concord, EBEL, Olivia Burton and MVMT.
Is Movado Group an American company?
Yes. Movado Group is headquartered in Paramus, United States and was founded in 1967.
Who owns Movado Group?
Movado Group is a publicly listed company owned by its shareholders; it trades as MOV on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Movado Group, Inc. Annual Report on Form 10-K filed 2026-03-19 — SEC EDGAR, SEC Form 10-K, published 19 March 2026; retrieved 5 October 2026.
- [2] Movado Group, Inc.: Form 10-K for the year ended 2026-01-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 19 March 2026; retrieved 5 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.