Who owns MVMT?
MVMT is owned by Movado Group (the United States, NYSE: MOV), which has owned the brand since 2018.[1]
Evidence: Movado Group, Inc. Annual Report on Form 10-K filed 2026-03-19, SEC EDGAR, 19 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Movado Group, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Paramus
- Origin
- 🇺🇸 United States
- Founded
- 2013
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- NYSE: MOV
- Last verified
- · 1 sources
About MVMT
MVMT is a watch and accessories brand founded in a Southern California apartment in 2013 by two entrepreneurs, financed at first by crowdfunding and built through social media rather than shops. Movado Group completed its acquisition in October 2018. The brand is aimed at younger buyers, sells largely direct to consumers through mvmt.com, and sits in the moderate and fashion tier of the group's portfolio alongside its licensed fashion names.
What Movado Group's annual report says about MVMT
Sentences about MVMT from Movado Group's latest annual filing[1], copied word for word.
In October 2018, the Company completed its acquisition of MVMT, which was founded in 2013, offering watches and accessories designed for the millennial consumer largely through a direct-to-consumer business model.
MVMT's designs and messaging embody the spirit of adventuring, creating, and daring to disrupt the norm. 4 Olivia Burton Olivia Burton was founded in London by two friends who recognized a gap in the market for unique, feminine women's watches.
How often Movado Group names MVMT in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of MVMT
- 2018 – present Movado Group [1] verified
Where MVMT sits in Movado Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Movado Group ownership tree →
See the full Movado Group brand portfolio (5) →
Other brands owned by Movado Group
Movado Group controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Concord (1908)
- EBEL (1911)
- Movado (1881)
- Olivia Burton (2011)
Other brands in jewellery & watches, and who owns them
The 63 brands in jewellery & watches on Brandtree belong to 16 owners. The largest is Richemont, with 8; Movado Group has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Pandora | Pandora | 🇩🇰 Denmark |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
| ATTESA | Citizen Watch | 🇯🇵 Japan |
| Relic | Fossil Group | 🇺🇸 United States |
About the owner: Movado Group
Movado Group is a publicly listed company headquartered in Paramus, United States, founded in 1967. Brandtree records 5 brands under its control, and it is listed as NYSE: MOV.
Movado Group designs, sources and distributes watches, and to a lesser extent jewellery, under five brands it owns and five it holds under licence. It was incorporated in New York in 1967 as North American Watch Corporation to import Piaget and Corum watches, bought Concord in 1970 and the Movado brand in 1983, and took its present name in 1996. Licensed brands made up 58.3 per cent of net sales in the year to January 2026. It also runs 57 outlet stores in the United States and Canada.
Movado Group: full profile, brands and acquisition history →
🇺🇸 MVMT and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; MVMT is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of MVMT?
The parent company of MVMT is Movado Group, a publicly listed company headquartered in the United States.
Is MVMT American?
Yes. MVMT originated in the United States in 2013 and its owner, Movado Group, is also headquartered in the United States.
Since when has Movado Group owned MVMT?
Movado Group has owned MVMT since 2018.
Is MVMT still owned by Movado Group?
Yes. As of 9 October 2026, MVMT is still owned by Movado Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Movado Group, Inc. Annual Report on Form 10-K filed 2026-03-19 — SEC EDGAR, SEC Form 10-K, published 19 March 2026; retrieved 5 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.