Who owns Pandora?
Pandora, an apparel brand, is owned by Pandora A/S (Denmark, CPH: PNDORA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Pandora A/S reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇩🇰 Denmark
- Origin
- 🇩🇰 Denmark, Copenhagen
- Founded
- 1982 by Per Enevoldsen
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- CPH: PNDORA
- Last verified
- · 1 sources
About Pandora
Pandora is the jewellery brand that grew from a small shop opened in Copenhagen in 1982 into what its owner calls the world's largest jewellery brand, sold in more than 100 countries. It is known for charms and carriers, which made 74 per cent of revenue in 2025, and since 2023 has worked to be seen as a full jewellery brand. All new pieces use recycled silver and gold, and the company has shifted to lab-grown diamonds.
Ownership timeline of Pandora
Where Pandora sits in Pandora
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pandora ownership tree →
Other brands owned by Pandora in apparel, footwear & accessories
Latest news about Pandora
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Pandora?
The parent company of Pandora is Pandora A/S, a publicly listed company headquartered in Denmark.
Is Pandora Danish?
Yes. Pandora originated in Denmark in 1982 and its owner, Pandora A/S, is also headquartered in Denmark.
Is Pandora still owned by Pandora A/S?
Yes. As of 16 September 2026, Pandora is still owned by Pandora A/S. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pandora Annual Report 2025 — Pandora A/S, Annual report, published 4 February 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.