Who owns Pandora?
Pandora, an apparel brand, is owned by Pandora A/S (Denmark, CPH: PNDORA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Pandora Annual Report 2025, Pandora A/S, 4 February 2026. Last checked .
Key facts
- Current owner
- Pandora A/S reported
- Owner HQ
- 🇩🇰 Denmark
- Origin
- 🇩🇰 Denmark, Copenhagen
- Founded
- 1982 by Per Enevoldsen
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- CPH: PNDORA
- Last verified
- · 1 sources
About Pandora
Pandora is the jewellery brand that grew from a small shop opened in Copenhagen in 1982 into what its owner calls the world's largest jewellery brand, sold in more than 100 countries. It is known for charms and carriers, which made 74 per cent of revenue in 2025, and since 2023 has worked to be seen as a full jewellery brand. All new pieces use recycled silver and gold, and the company has shifted to lab-grown diamonds.
Ownership timeline of Pandora
Where Pandora sits in Pandora
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pandora ownership tree →
See the full Pandora brand portfolio (5) →
Other brands owned by Pandora
Pandora controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in jewellery & watches, and who owns them
The 72 brands in jewellery & watches on Brandtree belong to 17 owners. The largest is Signet Jewelers, with 9; Pandora has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Banter by Piercing Pagoda | Signet Jewelers | 🇧🇲 Bermuda |
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Concord | Movado Group | 🇺🇸 United States |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
| ATTESA | Citizen Watch | 🇯🇵 Japan |
About the owner: Pandora
Pandora is a publicly listed company headquartered in Denmark, founded in 1982. Brandtree records 5 brands under its control, and it is listed as CPH: PNDORA.
Pandora is a Danish jewellery company that began as a small jewellery shop in Copenhagen in 1982, founded by Per Enevoldsen, and calls itself the world's largest jewellery brand. Listed on Nasdaq Copenhagen, it had revenue of DKK 32.5 billion in 2025 and 2,811 concept stores, and it crafts its jewellery from recycled silver and gold at its own facilities in Thailand, with a new one in Vietnam.
🇩🇰 Pandora and other Danish brands
Brandtree records a controlling owner for 106 brands that began in Denmark. 27 of them (25%) are now controlled by a company headquartered in another country; Pandora is not one of them.
- Georg Jensen — Fiskars Group 🇫🇮
- JACK & JONES — Heartland 🇩🇰
- Lyngsøe Rainwear — Hultafors Group 🇸🇪
- Organic Basics — Delta Galil 🇮🇱
- Skagen — Fossil Group 🇺🇸
- VRS — Salling Group 🇩🇰
Frequently asked questions
Who is the parent company of Pandora?
The parent company of Pandora is Pandora A/S, a publicly listed company headquartered in Denmark.
Is Pandora Danish?
Yes. Pandora originated in Denmark in 1982 and its owner, Pandora A/S, is also headquartered in Denmark.
Is Pandora still owned by Pandora A/S?
Yes. As of 16 September 2026, Pandora is still owned by Pandora A/S. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pandora Annual Report 2025 — Pandora A/S, Annual report, published 4 February 2026; retrieved 16 September 2026.
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