Brandtree

Signet Jewelers: brands it owns and its ownership tree

Signet Jewelers (NYSE: SIG) is a publicly listed company headquartered in Hamilton, Bermuda that owns 9 consumer brands.[1]

Signet Jewelers is a specialty jewelry retailer incorporated in Bermuda that its 10-K says operated 2,582 retail locations at 31 January 2026, in the United States, Canada, the United Kingdom and the Republic of Ireland, alongside online brands. Its North America segment trades as Kay, Zales, Jared, Diamonds Direct, Banter by Piercing Pagoda, Blue Nile and, in Canada, Peoples Jewellers; its International segment trades as H.Samuel and Ernest Jones.

Company facts

Legal name
Signet Jewelers Limited (also Signet)
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇧🇲 Hamilton, Bermuda
Tickers
NYSE: SIG
SEC CIK
0000832988
Website
www.signetjewelers.com
Last verified
· 1 sources

Signet Jewelers in numbers

Everything Signet Jewelers owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Signet Jewelers owns Tree of 9 brands under Signet Jewelers. Signet Jewelers Banter by Piercing Pagoda Blue Nile Diamonds Direct Ernest Jones H.Samuel Jared Kay Jewelers Peoples Jewellers and 1 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 9 brands, with sources →

Recent changes to this record

All changes →

Signet Jewelers in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
549300N3XPGE91WV7M22
Registered name
Signet Jewelers Limited (BM)
Registration status
Issued · record updated 9 July 2026
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Frequently asked questions

What brands does Signet Jewelers own?

Signet Jewelers owns 9 consumer brands tracked here, including Diamonds Direct, Zales, Banter by Piercing Pagoda, Ernest Jones, Blue Nile and H.Samuel.

Is Signet Jewelers a Bermudian company?

Yes. Signet Jewelers is headquartered in Hamilton, Bermuda.

Who owns Signet Jewelers?

Signet Jewelers is a publicly listed company owned by its shareholders; it trades as SIG on the NYSE.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Signet Jewelers Limited Annual Report on Form 10-K filed 2026-03-19 — SEC EDGAR, SEC Form 10-K, published 19 March 2026; retrieved 19 October 2026.

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