Who owns Pandora Moments?
Pandora Moments is owned by Pandora (Denmark, CPH: PNDORA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Pandora Annual Report 2025, Pandora A/S, 4 February 2026. Last checked .
Key facts
- Current owner
- Pandora A/S reported
- Owner HQ
- 🇩🇰 Denmark
- Origin
- 🇩🇰 Denmark
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- CPH: PNDORA
- Last verified
- · 1 sources
About Pandora Moments
Pandora Moments is the charm bracelet collection that Pandora calls its enduring icon for more than two decades. It is by far the company's largest collection, with DKK 19.8 billion of revenue in 2025, 61 per cent of the total, although like-for-like sales fell 2 per cent that year. In August 2025 Pandora added the Talisman and Minis designs to revive its charms business.
Ownership timeline of Pandora Moments
Where Pandora Moments sits in Pandora
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pandora ownership tree →
See the full Pandora brand portfolio (5) →
Other brands owned by Pandora
Pandora controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Pandora (1982)
- PANDORA ESSENCE (2024)
- Pandora ME
- Pandora Timeless
Other brands in jewellery & watches, and who owns them
The 72 brands in jewellery & watches on Brandtree belong to 17 owners. The largest is Signet Jewelers, with 9; Pandora has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Banter by Piercing Pagoda | Signet Jewelers | 🇧🇲 Bermuda |
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Concord | Movado Group | 🇺🇸 United States |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
| ATTESA | Citizen Watch | 🇯🇵 Japan |
About the owner: Pandora
Pandora is a publicly listed company headquartered in Denmark, founded in 1982. Brandtree records 5 brands under its control, and it is listed as CPH: PNDORA.
Pandora is a Danish jewellery company that began as a small jewellery shop in Copenhagen in 1982, founded by Per Enevoldsen, and calls itself the world's largest jewellery brand. Listed on Nasdaq Copenhagen, it had revenue of DKK 32.5 billion in 2025 and 2,811 concept stores, and it crafts its jewellery from recycled silver and gold at its own facilities in Thailand, with a new one in Vietnam.
🇩🇰 Pandora Moments and other Danish brands
Brandtree records a controlling owner for 106 brands that began in Denmark. 27 of them (25%) are now controlled by a company headquartered in another country; Pandora Moments is not one of them.
- Georg Jensen — Fiskars Group 🇫🇮
- JACK & JONES — Heartland 🇩🇰
- Lyngsøe Rainwear — Hultafors Group 🇸🇪
- Organic Basics — Delta Galil 🇮🇱
- Skagen — Fossil Group 🇺🇸
- VRS — Salling Group 🇩🇰
Frequently asked questions
Who is the parent company of Pandora Moments?
The parent company of Pandora Moments is Pandora, a publicly listed company headquartered in Denmark.
Is Pandora Moments Danish?
Yes. Pandora Moments originated in Denmark and its owner, Pandora, is also headquartered in Denmark.
Is Pandora Moments still owned by Pandora?
Yes. As of 16 September 2026, Pandora Moments is still owned by Pandora. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pandora Annual Report 2025 — Pandora A/S, Annual report, published 4 February 2026; retrieved 16 September 2026.
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