Pandora: brands it owns and its ownership tree
Pandora (CPH: PNDORA) is a publicly listed company headquartered in Denmark that owns 5 consumer brands.[1]
Pandora is a Danish jewellery company that began as a small jewellery shop in Copenhagen in 1982, founded by Per Enevoldsen, and calls itself the world's largest jewellery brand. Listed on Nasdaq Copenhagen, it had revenue of DKK 32.5 billion in 2025 and 2,811 concept stores, and it crafts its jewellery from recycled silver and gold at its own facilities in Thailand, with a new one in Vietnam.
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Company facts
- Legal name
- Pandora A/S (also Pandora Group, Pandora Jewelry)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇩🇰 Denmark
- Founded
- 1982
- Tickers
- CPH: PNDORA
- Website
- pandoragroup.com
- Last verified
- · 1 sources
Pandora in numbers
- Pandora owns 5 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 5 brands.[1]
Everything Pandora owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Pandora in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 5299007OWYZ6I1E46843
- Registered name
- Pandora A/S (DK)
- Registration status
- Issued · record updated 19 December 2025
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Pandora own?
Pandora owns 5 consumer brands tracked here, including Pandora, Pandora ME, PANDORA ESSENCE, Pandora Timeless and Pandora Moments.
Is Pandora a Danish company?
Yes. Pandora is headquartered in Denmark and was founded in 1982.
Who owns Pandora?
Pandora is a publicly listed company owned by its shareholders; it trades as PNDORA on the CPH.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Pandora Annual Report 2025 — Pandora A/S, Annual report, published 4 February 2026; retrieved 16 September 2026.
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