Who owns Lacoste Watches?
Lacoste Watches is made and sold by Movado Group (the United States, NYSE: MOV) under licence; Movado Group does not own the name.[1] Made and sold under licence from Lacoste S.A., Sporloisirs S.A. and Lacoste Alligator S.A., which own the Lacoste name.
Evidence: Movado Group, Inc. Annual Report on Form 10-K filed 2026-03-19, SEC EDGAR, 19 March 2026. Verified from filings; last checked .
Key facts
- Licensed to
- Movado Group, Inc. verified
- Headquarters
- 🇺🇸 United States, Paramus
- Origin
- 🇫🇷 France
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- NYSE: MOV
- Last verified
- · 1 sources
About Lacoste Watches
Lacoste watches and jewellery are designed, produced and distributed by Movado Group under a worldwide exclusive licence from Lacoste S.A., Sporloisirs S.A. and Lacoste Alligator S.A. that covers both the Lacoste name and the crocodile logo and runs to 31 December 2031. Movado Group launched the watches in 2007. The collections take their cues from sport and are sold in the moderate and fashion price tier.
What Movado Group's annual report says about Lacoste Watches
Sentences about Lacoste Watches from Movado Group's latest annual filing[1], copied word for word.
Lacoste Watches and Jewelry The Lacoste watch and jewelry collections fully embody the Lacoste lifestyle, blending French elegance, sporting spirit and innovation to support style and freedom of movement.
Ownership timeline of Lacoste Watches
Where Lacoste Watches sits in Movado Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Movado Group ownership tree →
See the full Movado Group brand portfolio (5) →
Other brands owned by Movado Group
Movado Group controls 6 brands on Brandtree, 6 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Concord (1908)
- EBEL (1911)
- Movado (1881)
- MVMT (2013)
- Olivia Burton (2011)
Other brands in jewellery & watches, and who owns them
The 63 brands in jewellery & watches on Brandtree belong to 16 owners. The largest is Richemont, with 8; Movado Group has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Pandora | Pandora | 🇩🇰 Denmark |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
| ATTESA | Citizen Watch | 🇯🇵 Japan |
| Relic | Fossil Group | 🇺🇸 United States |
About the owner: Movado Group
Movado Group is a publicly listed company headquartered in Paramus, United States, founded in 1967.
Movado Group designs, sources and distributes watches, and to a lesser extent jewellery, under five brands it owns and five it holds under licence. It was incorporated in New York in 1967 as North American Watch Corporation to import Piaget and Corum watches, bought Concord in 1970 and the Movado brand in 1983, and took its present name in 1996. Licensed brands made up 58.3 per cent of net sales in the year to January 2026. It also runs 57 outlet stores in the United States and Canada.
Movado Group: full profile, brands and acquisition history →
🇫🇷 Lacoste Watches and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country, Lacoste Watches among them.
Frequently asked questions
Who makes Lacoste Watches?
Movado Group makes and sells Lacoste Watches under a licensing agreement.
Does Movado Group own Lacoste Watches?
No. Movado Group holds a licence to make and sell Lacoste Watches, which is not the same as owning it.
Where did Lacoste Watches come from?
Lacoste Watches originated in France.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Movado Group, Inc. Annual Report on Form 10-K filed 2026-03-19 — SEC EDGAR, SEC Form 10-K, published 19 March 2026; retrieved 5 October 2026.
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