Who owns Capri Sun?
Capri Sun is made and sold by Kraft Heinz (the United States, NASDAQ: KHC) under licence; Kraft Heinz does not own the name.[1] The Capri Sun name is owned by the Wild group.
Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Licensed to
- The Kraft Heinz Company verified
- Headquarters
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇩🇪 Germany
- Founded
- 1969
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Parent ticker
- NASDAQ: KHC
- Trademark registrant
- CAPRI SUN GMBH (USPTO)
- Last verified
- · 2 sources
About Capri Sun
Capri Sun is a foil-pouch juice drink created in Germany in 1969, sold with a straw that pierces the pouch. Kraft Heinz makes and sells it in the United States under licence; the brand itself belongs to the German family-owned Wild group, so its United States distributor is not its owner.
What Kraft Heinz's annual report says about Capri Sun
Sentences about Capri Sun from Kraft Heinz's latest annual filing[1], copied word for word.
In 2025, brands used under licenses from third parties included Capri Sun packaged drink pouches for sale in our North America segment.
Trademark record for Capri Sun
The USPTO record for the Capri Sun mark lists CAPRI SUN GMBH as the owner of record (serial number 73186251). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Capri Sun
Where Capri Sun sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
See the full Kraft Heinz brand portfolio (21) →
Other brands owned by Kraft Heinz
Kraft Heinz controls 22 brands on Brandtree, 3 of them in beverages.
Also in beverages
- Kool-Aid (1927)
- Maxwell House (1892)
Founded in the 1960s
- Shake 'N Bake (1965)
Other brands in juice & juice drinks, and who owns them
The 139 brands in juice & juice drinks on Brandtree belong to 82 owners. The largest is Eckes-Granini, with 11.
| Brand | Owner | Owner based in |
|---|---|---|
| Brämhults | Eckes-Granini | 🇩🇪 Germany |
| Apple & Eve | Lassonde | 🇨🇦 Canada |
| Appletiser | Coca-Cola | 🇺🇸 United States |
| Kagome Tomato Juice | Kagome | 🇯🇵 Japan |
| Fructal | Nectar Group | 🇷🇸 Serbia |
| All Coco | Sappe | 🇹🇭 Thailand |
| Amayu | AJE | 🇵🇪 Peru |
| Kiddy Pack | Kasapreko | 🇬🇭 Ghana |
About the owner: Kraft Heinz
Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015.
Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.
🇩🇪 Capri Sun and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country, Capri Sun among them.
Frequently asked questions
Who makes Capri Sun?
Kraft Heinz makes and sells Capri Sun under a licensing agreement.
Does Kraft Heinz own Capri Sun?
No. Kraft Heinz holds a licence to make and sell Capri Sun, which is not the same as owning it.
Where did Capri Sun come from?
Capri Sun originated in Germany in 1969.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: CAPRI SUN, serial 73186251, registration 1130086 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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