Who owns Miracle Whip?
Miracle Whip is owned by Kraft Heinz (the United States, NASDAQ: KHC), which has owned the brand since 2 July 2015.[1]
Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 1933
- Category
- Food › Condiments, sauces & seasonings › Mayonnaise & dressings
- Parent ticker
- NASDAQ: KHC
- Trademark registrant
- KRAFT FOODS GROUP BRANDS LLC (USPTO)
- Last verified
- · 2 sources
About Miracle Whip
Miracle Whip was launched at the 1933 Chicago World's Fair as a cheaper alternative to mayonnaise during the Depression, using less oil and more spices. It is legally a dressing rather than a mayonnaise and divides opinion sharply. American regulations reserve the word mayonnaise for products meeting a minimum oil content it does not reach.
How often Kraft Heinz names Miracle Whip in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Miracle Whip
The USPTO record for the Miracle Whip mark lists KRAFT FOODS GROUP BRANDS LLC as the owner of record (serial number 71340290). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Miracle Whip
- 2015 – present Kraft Heinz [1] verified
Where Miracle Whip sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
See the full Kraft Heinz brand portfolio (21) →
Other brands owned by Kraft Heinz
Kraft Heinz controls 21 brands on Brandtree, 19 of them in food.
Also in food
- A.1. (1824)
- Bagel Bites (1985)
- Classico (1985)
- Cracker Barrel (1954)
- Devour (2016)
- Grey Poupon (1777)
- Heinz (1869)
- Heinz Baked Beans (1886)
- HP Sauce (1895)
- Jell-O (1897)
- Kraft Macaroni & Cheese (1937)
- Lunchables (1988)
- Ore-Ida (1952)
- Oscar Mayer (1883)
- Philadelphia (North America) (1872)
- Shake 'N Bake (1965)
- Stove Top (1972)
- Velveeta (1918)
Other brands in mayonnaise & dressings, and who owns them
The 15 brands in mayonnaise & dressings on Brandtree belong to 14 owners. The largest is Kewpie, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| KEWPIE Deep-Roasted Sesame Dressing | Kewpie | 🇯🇵 Japan |
| Alacena | Alicorp | 🇵🇪 Peru |
| Bizim Süfrə | Azersun | 🇦🇿 Azerbaijan |
| FOODY'S | Cevital Agro-Industrie | 🇩🇿 Algeria |
| Hidden Valley | Clorox | 🇺🇸 United States |
| Develey | Develey | 🇩🇪 Germany |
| Saffola | Marico | 🇮🇳 India |
| Marzetti | Marzetti | 🇺🇸 United States |
About the owner: Kraft Heinz
Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.
Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.
🇺🇸 Miracle Whip and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Miracle Whip is not one of them.
Frequently asked questions
Who is the parent company of Miracle Whip?
The parent company of Miracle Whip is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Miracle Whip American?
Yes. Miracle Whip originated in the United States in 1933 and its owner, Kraft Heinz, is also headquartered in the United States.
Since when has Kraft Heinz owned Miracle Whip?
Kraft Heinz has owned Miracle Whip since 2 July 2015.
Is Miracle Whip still owned by Kraft Heinz?
Yes. As of 26 September 2026, Miracle Whip is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: MIRACLE WHIP, serial 71340290, registration 308260 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.