Who owns Velveeta?
Velveeta is owned by Kraft Heinz (the United States, NASDAQ: KHC), which has owned the brand since 2 July 2015.[1]
Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 1918
- Category
- Food › Dairy & alternatives › Cheese
- Parent ticker
- NASDAQ: KHC
- Trademark registrant
- KRAFT FOODS GROUP BRANDS LLC (USPTO)
- Last verified
- · 2 sources
About Velveeta
Velveeta is a processed cheese product created in 1918 by a Swiss immigrant who found a way to use broken wheels of cheese by emulsifying them, and acquired by Kraft in 1927. It is regulated in the United States as a pasteurised prepared cheese product rather than as cheese.
How often Kraft Heinz names Velveeta in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Velveeta
The USPTO record for the Velveeta mark lists KRAFT FOODS GROUP BRANDS LLC as the owner of record (serial number 71174866). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Velveeta
- 2015 – present Kraft Heinz [1] verified
Where Velveeta sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
See the full Kraft Heinz brand portfolio (21) →
Other brands owned by Kraft Heinz
Kraft Heinz controls 21 brands on Brandtree, 19 of them in food.
Also in food
- A.1. (1824)
- Bagel Bites (1985)
- Classico (1985)
- Cracker Barrel (1954)
- Devour (2016)
- Grey Poupon (1777)
- Heinz (1869)
- Heinz Baked Beans (1886)
- HP Sauce (1895)
- Jell-O (1897)
- Kraft Macaroni & Cheese (1937)
- Lunchables (1988)
- Miracle Whip (1933)
- Ore-Ida (1952)
- Oscar Mayer (1883)
- Philadelphia (North America) (1872)
- Shake 'N Bake (1965)
- Stove Top (1972)
Other brands in cheese, and who owns them
The 94 brands in cheese on Brandtree belong to 37 owners. The largest is Savencia Fromage & Dairy, with 9; Kraft Heinz has 3.
About the owner: Kraft Heinz
Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.
Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.
🇺🇸 Velveeta and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Velveeta is not one of them.
Frequently asked questions
Who is the parent company of Velveeta?
The parent company of Velveeta is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Velveeta American?
Yes. Velveeta originated in the United States in 1918 and its owner, Kraft Heinz, is also headquartered in the United States.
Since when has Kraft Heinz owned Velveeta?
Kraft Heinz has owned Velveeta since 2 July 2015.
Is Velveeta still owned by Kraft Heinz?
Yes. As of 26 September 2026, Velveeta is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: VELVEETA, serial 71174866, registration 176615 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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