Who owns Maxwell House?
Maxwell House is owned by Kraft Heinz (the United States, NASDAQ: KHC), which has owned the brand since 2 July 2015.[1]
Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States, Nashville, Tennessee
- Founded
- 1892
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- NASDAQ: KHC
- Trademark registrant
- KRAFT FOODS GROUP BRANDS LLC (USPTO)
- Last verified
- · 2 sources
About Maxwell House
Maxwell House was named after the Nashville hotel that first served it, and its good to the last drop slogan has been attributed, probably wrongly, to Theodore Roosevelt. It is one of the oldest coffee brands in the United States.
How often Kraft Heinz names Maxwell House in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Maxwell House
The USPTO record for the Maxwell House mark lists KRAFT FOODS GROUP BRANDS LLC as the owner of record (serial number 71650049). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Maxwell House
- 2015 – present Kraft Heinz [1] verified
Where Maxwell House sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
See the full Kraft Heinz brand portfolio (21) →
Other brands owned by Kraft Heinz
Kraft Heinz controls 21 brands on Brandtree, 2 of them in beverages.
Also in beverages
- Kool-Aid (1927)
Founded in the 1890s
Other brands in coffee, and who owns them
The 66 brands in coffee on Brandtree belong to 33 owners. The largest is Keurig Dr Pepper, with 10.
| Brand | Owner | Owner based in |
|---|---|---|
| Douwe Egberts | Keurig Dr Pepper | 🇺🇸 United States |
| Café Caribe | Coffee Holding | 🇺🇸 United States |
| Café Barão | Melitta | 🇩🇪 Germany |
| Nescafé | Nestlé | 🇨🇭 Switzerland |
| Ah Huat | Power Root | 🇲🇾 Malaysia |
| Barcaffè | Atlantic Grupa | 🇭🇷 Croatia |
| Carte Noire | Lavazza | 🇮🇹 Italy |
| Boyds | Royal Cup | 🇺🇸 United States |
About the owner: Kraft Heinz
Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.
Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.
🇺🇸 Maxwell House and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Maxwell House is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Maxwell House?
The parent company of Maxwell House is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Maxwell House American?
Yes. Maxwell House originated in the United States in 1892 and its owner, Kraft Heinz, is also headquartered in the United States.
Since when has Kraft Heinz owned Maxwell House?
Kraft Heinz has owned Maxwell House since 2 July 2015.
Is Maxwell House still owned by Kraft Heinz?
Yes. As of 26 September 2026, Maxwell House is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: MAXWELL HOUSE, serial 71650049, registration 599153 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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