Who owns Lunchables?
Lunchables is owned by Kraft Heinz (the United States, NASDAQ: KHC), which has owned the brand since 2 July 2015.[1]
Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 1988
- Category
- Food › Meals & meal components › Canned & shelf-stable meals
- Parent ticker
- NASDAQ: KHC
- Trademark registrant
- KRAFT FOODS GROUP BRANDS LLC (USPTO)
- Last verified
- · 2 sources
About Lunchables
Lunchables are packaged lunch kits introduced by Oscar Mayer in 1988, combining crackers, meat and cheese in a compartmented tray. They were designed to use spare bologna capacity and to sell to working parents packing school lunches, and became one of the most successful launches in American packaged food.
What Kraft Heinz's annual report says about Lunchables
Sentences about Lunchables from Kraft Heinz's latest annual filing[1], copied word for word.
Our brands that had over 2% but less than 10% fair value over carrying amount included Lunchables, Bagel Bites, and Claussen and had an aggregate carrying amount of $1.2 billion as of the 2025 annual impairment test.
As a result of the interim impairment test performed in the second quarter of 2025, management recognized non-cash indefinite-lived intangible asset impairment losses 49 of $2.6 billion, a significant portion of which related to the Kraft , Velveeta and Lunchables brands.
These procedures included testing the effectiveness of controls relating to management's indefinite-lived intangible assets impairment assessments, including controls over the valuation of the Kraft, Velveeta, Oscar Mayer, and Lunchables brands on an interim basis and Kraft, Velveeta, Oscar Mayer, Lunchables and Capri Sun brands on an annual basis.
How often Kraft Heinz names Lunchables in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Lunchables
The USPTO record for the Lunchables mark lists KRAFT FOODS GROUP BRANDS LLC as the owner of record (serial number 73758119). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Lunchables
- 2015 – present Kraft Heinz [1] verified
Where Lunchables sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
See the full Kraft Heinz brand portfolio (21) →
Other brands owned by Kraft Heinz
Kraft Heinz controls 21 brands on Brandtree, 19 of them in food.
Also in food
- A.1. (1824)
- Bagel Bites (1985)
- Classico (1985)
- Cracker Barrel (1954)
- Devour (2016)
- Grey Poupon (1777)
- Heinz (1869)
- Heinz Baked Beans (1886)
- HP Sauce (1895)
- Jell-O (1897)
- Kraft Macaroni & Cheese (1937)
- Miracle Whip (1933)
- Ore-Ida (1952)
- Oscar Mayer (1883)
- Philadelphia (North America) (1872)
- Shake 'N Bake (1965)
- Stove Top (1972)
- Velveeta (1918)
Other brands in canned & shelf-stable meals, and who owns them
The 74 brands in canned & shelf-stable meals on Brandtree belong to 43 owners. The largest is Thai Union, with 13; Kraft Heinz has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Chicken of the Sea | Thai Union | 🇹🇭 Thailand |
| Albert Heijn | Ahold Delhaize | 🇳🇱 Netherlands |
| Bonduelle | Bonduelle | 🇫🇷 France |
| Aunt Nellie's | Seneca Foods | 🇺🇸 United States |
| Aldi (Nord) | Aldi Nord | 🇩🇪 Germany |
| Aldi (Süd) | Aldi Süd | 🇩🇪 Germany |
| 365 by Whole Foods Market | Amazon | 🇺🇸 United States |
| 555 | Century Pacific | 🇵🇭 Philippines |
About the owner: Kraft Heinz
Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.
Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.
🇺🇸 Lunchables and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Lunchables is not one of them.
Frequently asked questions
Who is the parent company of Lunchables?
The parent company of Lunchables is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Lunchables American?
Yes. Lunchables originated in the United States in 1988 and its owner, Kraft Heinz, is also headquartered in the United States.
Since when has Kraft Heinz owned Lunchables?
Kraft Heinz has owned Lunchables since 2 July 2015.
Is Lunchables still owned by Kraft Heinz?
Yes. As of 10 October 2026, Lunchables is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: LUNCHABLES, serial 73758119, registration 1566162 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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