Who owns Kool-Aid?
Kool-Aid is owned by Kraft Heinz (the United States, NASDAQ: KHC), which has owned the brand since 2 July 2015.[1]
Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States, Hastings, Nebraska
- Founded
- 1927
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Parent ticker
- NASDAQ: KHC
- Trademark registrant
- KRAFT FOODS GROUP BRANDS LLC (USPTO)
- Last verified
- · 2 sources
About Kool-Aid
Kool-Aid is a powdered drink mix invented in Hastings, Nebraska in 1927 by Edwin Perkins, who reformulated a liquid concentrate as a powder to cut shipping costs. Its smiling pitcher mascot dates to the 1950s, and the brand has been a Kraft product since 1953.
How often Kraft Heinz names Kool-Aid in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Kool-Aid
The USPTO record for the Kool-Aid mark lists KRAFT FOODS GROUP BRANDS LLC as the owner of record (serial number 71352502). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Kool-Aid
- 2015 – present Kraft Heinz [1] verified
Where Kool-Aid sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
See the full Kraft Heinz brand portfolio (21) →
Other brands owned by Kraft Heinz
Kraft Heinz controls 21 brands on Brandtree, 2 of them in beverages.
Also in beverages
- Maxwell House (1892)
Other brands in juice & juice drinks, and who owns them
The 139 brands in juice & juice drinks on Brandtree belong to 82 owners. The largest is Eckes-Granini, with 11.
| Brand | Owner | Owner based in |
|---|---|---|
| Brämhults | Eckes-Granini | 🇩🇪 Germany |
| Apple & Eve | Lassonde | 🇨🇦 Canada |
| Appletiser | Coca-Cola | 🇺🇸 United States |
| Kagome Tomato Juice | Kagome | 🇯🇵 Japan |
| Fructal | Nectar Group | 🇷🇸 Serbia |
| All Coco | Sappe | 🇹🇭 Thailand |
| Amayu | AJE | 🇵🇪 Peru |
| Kiddy Pack | Kasapreko | 🇬🇭 Ghana |
About the owner: Kraft Heinz
Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.
Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.
🇺🇸 Kool-Aid and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Kool-Aid is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Kool-Aid?
The parent company of Kool-Aid is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Kool-Aid American?
Yes. Kool-Aid originated in the United States in 1927 and its owner, Kraft Heinz, is also headquartered in the United States.
Since when has Kraft Heinz owned Kool-Aid?
Kraft Heinz has owned Kool-Aid since 2 July 2015.
Is Kool-Aid still owned by Kraft Heinz?
Yes. As of 26 September 2026, Kool-Aid is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: KOOL-AID, serial 71352502, registration 317955 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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