Who owns Shake 'N Bake?

Shake 'N Bake is owned by Kraft Heinz (the United States, NASDAQ: KHC), which has owned the brand since 2 July 2015.^[1]

Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked 26 September 2026.

Key facts

Current owner: The Kraft Heinz Company verified
Owned since: 2 July 2015
Owner HQ: 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
Origin: 🇺🇸 United States
Founded: 1965
Category: Food › Meals & meal components › Baking mixes & ingredients
Parent ticker: NASDAQ: KHC
Trademark registrant: KRAFT FOODS GROUP BRANDS LLC (USPTO)
Last verified: 26 September 2026 · 2 sources

About Shake 'N Bake

Shake 'N Bake is a seasoned coating sold with a bag for shaking chicken or pork in it before baking, launched in 1965 as an alternative to frying. Its advertising line, in which a child claims to have helped, ran for decades.

Trademark record for Shake 'N Bake

The USPTO record for the Shake 'N Bake mark lists KRAFT FOODS GROUP BRANDS LLC as the owner of record (serial number 73021157). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.^[2]

Ownership timeline of Shake 'N Bake

2015 – present Kraft Heinz ^[1] verified

Where Shake 'N Bake sits in Kraft Heinz

Controlling ownership as of 2026-10-23. Brands grouped under the entity that owns them; large groups are collapsed.

Open the full Kraft Heinz ownership tree →

See the full Kraft Heinz brand portfolio (21) →

Other brands owned by Kraft Heinz

Kraft Heinz controls 21 brands on Brandtree, 19 of them in food.

Also in food

A.1. (1824)
Bagel Bites (1985)
Classico (1985)
Cracker Barrel (1954)
Devour (2016)
Grey Poupon (1777)
Heinz (1869)
Heinz Baked Beans (1886)
HP Sauce (1895)
Jell-O (1897)
Kraft Macaroni & Cheese (1937)
Lunchables (1988)
Miracle Whip (1933)
Ore-Ida (1952)
Oscar Mayer (1883)
Philadelphia (North America) (1872)
Stove Top (1972)
Velveeta (1918)

All Kraft Heinz brands →

Other brands in baking mixes & ingredients, and who owns them

The 72 brands in baking mixes & ingredients on Brandtree belong to 45 owners. The largest is Bidco Africa, with 5; Kraft Heinz has 2.

Brand	Owner	Owner based in
Cowboy	Bidco Africa	🇰🇪 Kenya
EXE	Unga Group	🇰🇪 Kenya
Golden Penny	Flour Mills of Nigeria	🇳🇬 Nigeria
Al Horra	Lesieur Cristal	🇲🇦 Morocco
Florencia	Molino Cañuelas	🇦🇷 Argentina
Amuleia	Nisshin Seifun	🇯🇵 Japan
Clabber Girl	B&G Foods	🇺🇸 United States
BUA Sugar	BUA Foods	🇳🇬 Nigeria

Every brand in baking mixes & ingredients and its owner →

About the owner: Kraft Heinz

Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.

Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.

Kraft Heinz: full profile, brands and acquisition history →

🇺🇸 Shake 'N Bake and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Shake 'N Bake is not one of them.

365 by Whole Foods Market — Amazon 🇺🇸
4Grain — Cal-Maine Foods 🇺🇸
AXIO — LifeVantage 🇺🇸
Act II — Conagra Brands 🇺🇸
Aidells — Tyson Foods 🇺🇸
Airheads — Perfetti Van Melle 🇳🇱

All American brands and who owns them →

Frequently asked questions

Who is the parent company of Shake 'N Bake?

The parent company of Shake 'N Bake is Kraft Heinz, a publicly listed company headquartered in the United States.

Is Shake 'N Bake American?

Yes. Shake 'N Bake originated in the United States in 1965 and its owner, Kraft Heinz, is also headquartered in the United States.

Since when has Kraft Heinz owned Shake 'N Bake?

Kraft Heinz has owned Shake 'N Bake since 2 July 2015.

Is Shake 'N Bake still owned by Kraft Heinz?

Yes. As of 26 September 2026, Shake 'N Bake is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified 26 September 2026. Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

[1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
[2] USPTO: SHAKE 'N BAKE, serial 73021157, registration 1024269 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.

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