Who owns Jell-O?

Jell-O is owned by Kraft Heinz (the United States, NASDAQ: KHC), which has owned the brand since 2 July 2015.^[1]

Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked 26 September 2026.

Key facts

Current owner: The Kraft Heinz Company verified
Owned since: 2 July 2015
Owner HQ: 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
Origin: 🇺🇸 United States
Founded: 1897
Category: Food › Meals & meal components › Baking mixes & ingredients
Parent ticker: NASDAQ: KHC
Trademark registrant: KRAFT FOODS GROUP BRANDS LLC (USPTO)
Last verified: 26 September 2026 · 2 sources

About Jell-O

Jell-O is a gelatin dessert brand trademarked in 1897 and sold for decades on convenience, becoming a fixture of American home cooking and of institutional catering. The recipe books the company published in the early twentieth century were among the most widely distributed free advertising of their era.

How often Kraft Heinz names Jell-O in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.

Annual report filed	Times Jell-O is named
2026	1
2025	1
2024	1

Trademark record for Jell-O

The USPTO record for the Jell-O mark lists KRAFT FOODS GROUP BRANDS LLC as the owner of record (serial number 71266480). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.^[2]

Ownership timeline of Jell-O

2015 – present Kraft Heinz ^[1] verified

Where Jell-O sits in Kraft Heinz

Controlling ownership as of 2026-10-23. Brands grouped under the entity that owns them; large groups are collapsed.

Open the full Kraft Heinz ownership tree →

See the full Kraft Heinz brand portfolio (21) →

Other brands owned by Kraft Heinz

Kraft Heinz controls 21 brands on Brandtree, 19 of them in food.

Also in food

A.1. (1824)
Bagel Bites (1985)
Classico (1985)
Cracker Barrel (1954)
Devour (2016)
Grey Poupon (1777)
Heinz (1869)
Heinz Baked Beans (1886)
HP Sauce (1895)
Kraft Macaroni & Cheese (1937)
Lunchables (1988)
Miracle Whip (1933)
Ore-Ida (1952)
Oscar Mayer (1883)
Philadelphia (North America) (1872)
Shake 'N Bake (1965)
Stove Top (1972)
Velveeta (1918)

Founded in the 1890s

Maxwell House (1892)

All Kraft Heinz brands →

Other brands in baking mixes & ingredients, and who owns them

The 72 brands in baking mixes & ingredients on Brandtree belong to 45 owners. The largest is Bidco Africa, with 5; Kraft Heinz has 2.

Brand	Owner	Owner based in
Cowboy	Bidco Africa	🇰🇪 Kenya
EXE	Unga Group	🇰🇪 Kenya
Golden Penny	Flour Mills of Nigeria	🇳🇬 Nigeria
Al Horra	Lesieur Cristal	🇲🇦 Morocco
Florencia	Molino Cañuelas	🇦🇷 Argentina
Amuleia	Nisshin Seifun	🇯🇵 Japan
Clabber Girl	B&G Foods	🇺🇸 United States
BUA Sugar	BUA Foods	🇳🇬 Nigeria

Every brand in baking mixes & ingredients and its owner →

About the owner: Kraft Heinz

Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.

Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.

Kraft Heinz: full profile, brands and acquisition history →

🇺🇸 Jell-O and other American brands

Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Jell-O is not one of them.

365 by Whole Foods Market — Amazon 🇺🇸
4Grain — Cal-Maine Foods 🇺🇸
AXIO — LifeVantage 🇺🇸
Act II — Conagra Brands 🇺🇸
Aidells — Tyson Foods 🇺🇸
Airheads — Perfetti Van Melle 🇳🇱

All American brands and who owns them →

Frequently asked questions

Who is the parent company of Jell-O?

The parent company of Jell-O is Kraft Heinz, a publicly listed company headquartered in the United States.

Is Jell-O American?

Yes. Jell-O originated in the United States in 1897 and its owner, Kraft Heinz, is also headquartered in the United States.

Since when has Kraft Heinz owned Jell-O?

Kraft Heinz has owned Jell-O since 2 July 2015.

Is Jell-O still owned by Kraft Heinz?

Yes. As of 26 September 2026, Jell-O is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified 26 September 2026. Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

[1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
[2] USPTO: JELL-O, serial 71266480, registration 250035 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.

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