Who owns Cracker Barrel?
Cracker Barrel is owned by Kraft Heinz (the United States, NASDAQ: KHC).[1]
Evidence: The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 1954
- Category
- Food › Dairy & alternatives › Cheese
- Parent ticker
- NASDAQ: KHC
- Last verified
- · 1 sources
About Cracker Barrel
Cracker Barrel is a block cheese brand Kraft has sold since 1954, unrelated to the restaurant chain of the same name, which has led to occasional trademark disputes between the two companies over their overlapping products. The cheese predates the restaurant chain, which was founded in 1969, and the two have coexisted under a negotiated arrangement.
How often Kraft Heinz names Cracker Barrel in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Cracker Barrel
- Current owner Kraft Heinz [1] verified
Where Cracker Barrel sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
See the full Kraft Heinz brand portfolio (21) →
Other brands owned by Kraft Heinz
Kraft Heinz controls 21 brands on Brandtree, 19 of them in food.
Also in food
- A.1. (1824)
- Bagel Bites (1985)
- Classico (1985)
- Devour (2016)
- Grey Poupon (1777)
- Heinz (1869)
- Heinz Baked Beans (1886)
- HP Sauce (1895)
- Jell-O (1897)
- Kraft Macaroni & Cheese (1937)
- Lunchables (1988)
- Miracle Whip (1933)
- Ore-Ida (1952)
- Oscar Mayer (1883)
- Philadelphia (North America) (1872)
- Shake 'N Bake (1965)
- Stove Top (1972)
- Velveeta (1918)
Other brands in cheese, and who owns them
The 94 brands in cheese on Brandtree belong to 37 owners. The largest is Savencia Fromage & Dairy, with 9; Kraft Heinz has 3.
About the owner: Kraft Heinz
Kraft Heinz is a publicly listed company headquartered in Chicago, Illinois and Pittsburgh, Pennsylvania, United States, founded in 2015. Brandtree records 21 brands under its control, and it is listed as NASDAQ: KHC.
Kraft Heinz was created in 2015 by the merger of Kraft Foods Group and H. J. Heinz, a deal engineered by 3G Capital and Berkshire Hathaway. Berkshire Hathaway remains its largest shareholder.
🇺🇸 Cracker Barrel and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Cracker Barrel is not one of them.
Frequently asked questions
Who is the parent company of Cracker Barrel?
The parent company of Cracker Barrel is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Cracker Barrel American?
Yes. Cracker Barrel originated in the United States in 1954 and its owner, Kraft Heinz, is also headquartered in the United States.
Is Cracker Barrel still owned by Kraft Heinz?
Yes. As of 16 September 2026, Cracker Barrel is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
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