Who owns Eldorado?
Eldorado is owned by Axfood (Sweden, Nasdaq Stockholm: AXFO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Axfood Annual and Sustainability Report 2025, Axfood AB. Last checked .
Key facts
- Current owner
- Axfood AB (publ) reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- Nasdaq Stockholm: AXFO
- Last verified
- · 1 sources
About Eldorado
Eldorado is an Axfood private label aimed at being the best discount alternative, with a focus on basic products. The 2025 annual report says that, unlike Garant, Eldorado allows sourcing from a broader range of origins and greater variation in design and appearance, and names it with Garant as the strongest of Axfood’s own brands.
Ownership timeline of Eldorado
Where Eldorado sits in Axfood
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Axfood ownership tree →
See the full Axfood brand portfolio (12) →
Other brands owned by Axfood
Axfood controls 12 brands on Brandtree, 10 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 168 brands in grocery own brands on Brandtree belong to 53 owners. The largest is Cencosud, with 12; Axfood has 10.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
| Chef Direct | AML Foods | 🇧🇸 Bahamas |
About the owner: Axfood
Axfood is a publicly listed company headquartered in Stockholm, Sweden. Brandtree records 12 brands under its control, and it is listed as Nasdaq Stockholm: AXFO.
Axfood is a Swedish food retail group listed on Nasdaq Stockholm. Its 2025 annual report describes almost 400 Group-owned stores and over 700 collaborating retailer-owned stores, run under the Willys, Hemköp, City Gross, Snabbgross, Tempo, Handlar’n, Matöppet and Eurocash banners, plus the Urban Deli restaurant chain and the Apohem online pharmacy. The Axel Johnson Group is the principal owner and controlled 50.1% of the shares and votes. Axfood also owns the Garant and Eldorado private labels.
🇸🇪 Eldorado and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country; Eldorado is not one of them.
- Bahco — Snap-on 🇺🇸
- Caesarstone Scandinavia — Caesarstone 🇮🇱
- Carpe Diem Beds — Hilding Anders 🇸🇪
- Hellberg Safety — Hultafors Group 🇸🇪
- Husqvarna — Husqvarna Group 🇸🇪
- K-Bygg — Kesko 🇫🇮
Frequently asked questions
Who is the parent company of Eldorado?
The parent company of Eldorado is Axfood, a publicly listed company headquartered in Sweden.
Is Eldorado Swedish?
Yes. Eldorado originated in Sweden and its owner, Axfood, is also headquartered in Sweden.
Is Eldorado still owned by Axfood?
Yes. As of 4 October 2026, Eldorado is still owned by Axfood. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Axfood Annual and Sustainability Report 2025 — Axfood AB, Annual report; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.