Who owns Go Outdoors?
Go Outdoors is owned by JD Sports (the United Kingdom, LSE: JD), which has owned the brand since 27 November 2016.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: JD Sports Fashion Plc Annual Report and Accounts 2026. Last checked .
Key facts
- Current owner
- JD Sports Fashion Plc reported
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, Bury
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1998
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- LSE: JD
- Last verified
- · 2 sources
About Go Outdoors
Go Outdoors is an outdoor retailer in the JD Sports Fashion group, listed among its UK outdoor businesses with Blacks and Millets. The 2026 Annual Report says it covers walking, camping, cycling, fishing and horse riding and stocks exclusive brands such as North Ridge and Peter Storm; Go Outdoors Retail Limited is shown as 100% owned.
Ownership timeline of Go Outdoors
Where Go Outdoors sits in JD Sports
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full JD Sports ownership tree →
See the full JD Sports brand portfolio (19) →
Other brands owned by JD Sports
JD Sports controls 19 brands on Brandtree, 15 of them in home, garden & diy.
Also in home, garden & diy
- Blacks
- Cosmos Sport (1982)
- Courir (1980)
- DTLR (1982)
- Finish Line
- Footpatrol
- Hibbett
- JD (1981)
- Millets
- Shoe Palace (1993)
- Size? (2000)
- Sport Zone
- Sprinter (1981)
- Tiso (1962)
Other brands in general merchandise own brands, and who owns them
JD Sports has more brands in general merchandise own brands on Brandtree than any other owner: 15 of 162.
| Brand | Owner | Owner based in |
|---|---|---|
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
| Arenal | Sonae | 🇵🇹 Portugal |
Every brand in general merchandise own brands and its owner →
About the owner: JD Sports
JD Sports is a publicly listed company headquartered in Bury, United Kingdom, founded in 1981. Brandtree records 19 brands under its control, and it is listed as LSE: JD.
JD Sports Fashion Plc runs the JD sports fashion retail chain and a wider set of fascias in sport and outdoor retail. Its 2026 Annual Report says the group was built from a single store in Bury, Manchester in 1981 and now has over 4,800 stores in 51 countries. It acquired Hibbett in July 2024 and Courir in November 2024, and holds its US businesses through Genesis Holdings, in which its subsidiary list shows an 80% interest.
🇬🇧 Go Outdoors and other British brands
Brandtree records a controlling owner for 543 brands that began in the United Kingdom. 282 of them (52%) are now controlled by a company headquartered in another country; Go Outdoors is not one of them.
Frequently asked questions
Who is the parent company of Go Outdoors?
The parent company of Go Outdoors is JD Sports, a publicly listed company headquartered in the United Kingdom.
Is Go Outdoors British?
Yes. Go Outdoors originated in the United Kingdom in 1998 and its owner, JD Sports, is also headquartered in the United Kingdom.
Since when has JD Sports owned Go Outdoors?
JD Sports has owned Go Outdoors since 27 November 2016.
Is Go Outdoors still owned by JD Sports?
Yes. As of 5 October 2026, Go Outdoors is still owned by JD Sports. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] JD Sports Fashion Plc Annual Report and Accounts 2026 — JD Sports Fashion Plc, Annual report; retrieved 4 October 2026.
- [2] JD Sports Fashion Plc: Acquisition of Go Outdoors Topco Limited — JD Sports Fashion Plc, Stock exchange filing, published 28 November 2016; retrieved 5 October 2026.
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