Who owns Juguetón?
Juguetón is owned by Corporación Favorita (Ecuador, BVQ: SLU).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Corporación Favorita — Informe Anual 2025, Corporación Favorita C.A, 1 April 2026. Last checked .
Key facts
- Current owner
- Corporación Favorita C.A. reported
- Owner HQ
- 🇪🇨 Ecuador, Quito
- Origin
- 🇪🇨 Ecuador
- Founded
- 1978
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- BVQ: SLU
- Last verified
- · 1 sources
About Juguetón
Juguetón is the toy shop chain Corporación Favorita says leads its category in Ecuador. It opened in 1978 as Gran Salón del Juguete and took the Juguetón name in 1997. It reached twenty-eight stores in 2025 with its first branch in Santo Domingo de los Tsáchilas, and sponsored the Lego Fun Fest, an event the company reports drew thirty-one thousand visits over three months.
Ownership timeline of Juguetón
- Current owner Corporación Favorita [1] reported
Where Juguetón sits in Corporación Favorita
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Corporación Favorita ownership tree →
See the full Corporación Favorita brand portfolio (16) →
Other brands owned by Corporación Favorita
Corporación Favorita controls 16 brands on Brandtree, 16 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Corporación Favorita has 12.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
| Arenal | Sonae | 🇵🇹 Portugal |
Every brand in general merchandise own brands and its owner →
About the owner: Corporación Favorita
Corporación Favorita is a publicly listed company headquartered in Quito, Ecuador, founded in 1952. Brandtree records 16 brands under its control, and it is listed as BVQ: SLU.
Corporación Favorita is Ecuador's largest retailer, and it runs a different store for almost every kind of shopping rather than one banner that does everything. It began in 1952 as Bodega La Favorita, a small shop selling staples in central Quito, opened the country's first self-service store as Supermercados La Favorita in 1957, and in 1976 became the first company in Ecuadorian supermarket retailing to open its capital to the public; it now has around 19,700 shareholders. Beyond supermarkets it runs bookshops, hardware stores, toy shops, pharmacies, homeware and technology chains, together with industrial operations in bakery, meat, stationery, catering, renewable energy and waste, a telecoms and e-commerce services arm, and sixteen shopping centres. It trades in Ecuador, Panama, Paraguay, Costa Rica and Peru, and holds more than 99 per cent of Grupo Rey, the Panamanian supermarket, convenience store and pharmacy group it bought into in 2019.
Corporación Favorita: full profile, brands and acquisition history →
🇪🇨 Juguetón and other Ecuadorian brands
Brandtree records a controlling owner for 38 brands that began in Ecuador. 2 of them (5%) are now controlled by a company headquartered in another country; Juguetón is not one of them.
- Brillex — La Fabril 🇪🇨
- EP Petroecuador — Petroecuador 🇪🇨
- Fritz — Pronaca 🇪🇨
- Juris — Sigma Foods 🇲🇽
- LATAM Airlines Ecuador — LATAM 🇨🇱
- Ciclón — La Fabril 🇪🇨
Frequently asked questions
Who is the parent company of Juguetón?
The parent company of Juguetón is Corporación Favorita, a publicly listed company headquartered in Ecuador.
Is Juguetón Ecuadorian?
Yes. Juguetón originated in Ecuador in 1978 and its owner, Corporación Favorita, is also headquartered in Ecuador.
Is Juguetón still owned by Corporación Favorita?
Yes. As of 16 September 2026, Juguetón is still owned by Corporación Favorita. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Corporación Favorita — Informe Anual 2025 — Corporación Favorita C.A., Annual report, published 1 April 2026; retrieved 16 September 2026.
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