Who owns K-Menu?
K-Menu is owned by Kesko (Finland, Nasdaq Helsinki: KESKOA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Kesko Annual Report 2025, Kesko Corporation. Last checked .
Key facts
- Current owner
- Kesko Corporation reported
- Owner HQ
- 🇫🇮 Finland, Helsinki
- Origin
- 🇫🇮 Finland
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- Nasdaq Helsinki: KESKOA Nasdaq Helsinki: KESKOB
- Last verified
- · 1 sources
About K-Menu
K-Menu is the lowest-price private label of Kesko’s K Group grocery stores in Finland. Kesko’s 2025 annual report describes the K-Menu range as comprising some 200 products and lists it with Pirkka and Pirkka Parhaat among the private labels that together account for over 20% of grocery trade retail sales.
Ownership timeline of K-Menu
Where K-Menu sits in Kesko
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kesko ownership tree →
See the full Kesko brand portfolio (11) →
Other brands owned by Kesko
Kesko controls 11 brands on Brandtree, 11 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 168 brands in grocery own brands on Brandtree belong to 53 owners. The largest is Cencosud, with 12; Kesko has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
| Chef Direct | AML Foods | 🇧🇸 Bahamas |
About the owner: Kesko
Kesko is a publicly listed company headquartered in Helsinki, Finland. Brandtree records 11 brands under its control, and it is listed as Nasdaq Helsinki: KESKOA and Nasdaq Helsinki: KESKOB.
Kesko is a Finnish trading company listed on Nasdaq Helsinki, with grocery trade, building and technical trade, and car trade divisions and some 1,700 stores in eight countries. Together with independent K-retailers it forms K Group; many K-branded stores are run by retailer entrepreneurs rather than by Kesko itself. In the Baltics and Belarus its building trade is handled by Kesko Senukai, a 50% joint venture, which is not listed here. Kesko imports and sells Volkswagen-group cars and runs Intersport stores in Finland, but does not own those marques.
🇫🇮 K-Menu and other Finnish brands
Brandtree records a controlling owner for 63 brands that began in Finland. 21 of them (33%) are now controlled by a company headquartered in another country; K-Menu is not one of them.
- Arabia — Fiskars Group 🇫🇮
- R-kioski — Reitan Retail 🇳🇴
- Atria — Atria 🇫🇮
- Benecol — Raisio 🇫🇮
- Clash of Clans — Tencent 🇨🇳
- ESL Shipping — Aspo 🇫🇮
Frequently asked questions
Who is the parent company of K-Menu?
The parent company of K-Menu is Kesko, a publicly listed company headquartered in Finland.
Is K-Menu Finnish?
Yes. K-Menu originated in Finland and its owner, Kesko, is also headquartered in Finland.
Is K-Menu still owned by Kesko?
Yes. As of 4 October 2026, K-Menu is still owned by Kesko. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kesko Annual Report 2025 — Kesko Corporation, Annual report; retrieved 4 October 2026.
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