Who owns Pirkka?
Pirkka is owned by Kesko (Finland, Nasdaq Helsinki: KESKOA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Kesko Annual Report 2025, Kesko Corporation. Last checked .
Key facts
- Current owner
- Kesko Corporation reported
- Owner HQ
- 🇫🇮 Finland, Helsinki
- Origin
- 🇫🇮 Finland
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- Nasdaq Helsinki: KESKOA Nasdaq Helsinki: KESKOB
- Last verified
- · 1 sources
About Pirkka
Pirkka is a private label of Kesko’s K Group grocery stores in Finland. Kesko’s 2025 annual report says Pirkka and K-Menu, together with Pirkka Parhaat, account for over 20% of grocery trade retail sales, that Pirkka is known for its price-to-quality ratio, and that there were about 2,600 Pirkka products including 350 Pirkka Parhaat premium products.
Ownership timeline of Pirkka
Where Pirkka sits in Kesko
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kesko ownership tree →
See the full Kesko brand portfolio (11) →
Other brands owned by Kesko
Kesko controls 11 brands on Brandtree, 11 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 168 brands in grocery own brands on Brandtree belong to 53 owners. The largest is Cencosud, with 12; Kesko has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
| Chef Direct | AML Foods | 🇧🇸 Bahamas |
About the owner: Kesko
Kesko is a publicly listed company headquartered in Helsinki, Finland. Brandtree records 11 brands under its control, and it is listed as Nasdaq Helsinki: KESKOA and Nasdaq Helsinki: KESKOB.
Kesko is a Finnish trading company listed on Nasdaq Helsinki, with grocery trade, building and technical trade, and car trade divisions and some 1,700 stores in eight countries. Together with independent K-retailers it forms K Group; many K-branded stores are run by retailer entrepreneurs rather than by Kesko itself. In the Baltics and Belarus its building trade is handled by Kesko Senukai, a 50% joint venture, which is not listed here. Kesko imports and sells Volkswagen-group cars and runs Intersport stores in Finland, but does not own those marques.
🇫🇮 Pirkka and other Finnish brands
Brandtree records a controlling owner for 63 brands that began in Finland. 21 of them (33%) are now controlled by a company headquartered in another country; Pirkka is not one of them.
- Arabia — Fiskars Group 🇫🇮
- R-kioski — Reitan Retail 🇳🇴
- Atria — Atria 🇫🇮
- Benecol — Raisio 🇫🇮
- Clash of Clans — Tencent 🇨🇳
- ESL Shipping — Aspo 🇫🇮
Frequently asked questions
Who is the parent company of Pirkka?
The parent company of Pirkka is Kesko, a publicly listed company headquartered in Finland.
Is Pirkka Finnish?
Yes. Pirkka originated in Finland and its owner, Kesko, is also headquartered in Finland.
Is Pirkka still owned by Kesko?
Yes. As of 4 October 2026, Pirkka is still owned by Kesko. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kesko Annual Report 2025 — Kesko Corporation, Annual report; retrieved 4 October 2026.
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