Who owns HalfPrice?
HalfPrice is owned by MODIVO (Poland, WSE: MDV).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Consolidated Directors' Report of the MODIVO Group for the fiscal year 2025, MODIVO S.A. Last checked .
Key facts
- Current owner
- MODIVO S.A. reported
- Owner HQ
- 🇵🇱 Poland, Polkowice
- Origin
- 🇵🇱 Poland
- Founded
- 2021
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- WSE: MDV
- Last verified
- · 1 sources
About HalfPrice
HalfPrice is MODIVO's off-price chain, which opened its first shops in Poland in May 2021 and sells branded clothing, footwear, accessories, home décor, sports equipment, pet products and snacks below their usual prices. MODIVO says all its stock comes directly from brands, their partners or authorised distributors. By the end of January 2026 it had 223 stores in 14 markets, and its revenue for the year rose to PLN 2.2 billion from PLN 1.8 billion, the fastest growth of any of the group's formats.
Ownership timeline of HalfPrice
Where HalfPrice sits in MODIVO
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MODIVO ownership tree →
See the full MODIVO brand portfolio (7) →
Other brands owned by MODIVO
MODIVO controls 7 brands on Brandtree.
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: MODIVO
MODIVO is a publicly listed company headquartered in Polkowice, Poland, founded in 1999. Brandtree records 7 brands under its control, and it is listed as WSE: MDV.
MODIVO is a Polish footwear and fashion retailer based in Polkowice, known as CCC S.A. until it renamed itself in 2026. It traces its beginnings to a footwear trading business Dariusz Miłek ran in the early 1990s; CCC Sp. z o.o. was registered in 1999, and the company has been listed on the Warsaw Stock Exchange since December 2004. In the year to 31 January 2026 it had revenue of PLN 10.9 billion, a net loss of PLN 41.4 million and 1,467 stores in 20 countries. Companies controlled by Miłek hold 33.29 per cent of its shares and 38.52 per cent of the votes. Reebok, Hunter and Nine West, which it sells, are licensed rather than owned.
🇵🇱 HalfPrice and other Polish brands
Brandtree records a controlling owner for 91 brands that began in Poland. 18 of them (20%) are now controlled by a company headquartered in another country; HalfPrice is not one of them.
Frequently asked questions
Who is the parent company of HalfPrice?
The parent company of HalfPrice is MODIVO, a publicly listed company headquartered in Poland.
Is HalfPrice Polish?
Yes. HalfPrice originated in Poland in 2021 and its owner, MODIVO, is also headquartered in Poland.
Is HalfPrice still owned by MODIVO?
Yes. As of 16 September 2026, HalfPrice is still owned by MODIVO. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Consolidated Directors' Report of the MODIVO Group for the fiscal year 2025 — MODIVO S.A., Annual report; retrieved 16 September 2026.
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