Who owns Flybuys?
Flybuys is half-owned by Coles (Australia, ASX: COL).[1]
Coles owns 50% of Flybuys rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Coles Group Limited (50% stake) reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇦🇺 Australia, Hawthorn East, Victoria
- Origin
- 🇦🇺 Australia
- Founded
- 1994
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- ASX: COL
- Last verified
- · 1 sources
About Flybuys
Flybuys is an Australian coalition loyalty programme with more than ten million active members. Coles owns half of it; the other half belongs to Wesfarmers, the conglomerate Coles was demerged from in 2018, which is why a scheme central to one supermarket group is jointly controlled by the owner of a rival set of retail chains.
Ownership timeline of Flybuys
Where Flybuys sits in Coles
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coles ownership tree →
Other brands owned by Coles in home, garden & diy
Latest news about Flybuys
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Frequently asked questions
Who is the parent company of Flybuys?
Flybuys has no sole parent company: it is half-owned by Coles, a publicly listed company headquartered in Australia.
Is Flybuys Australian?
Yes. Flybuys originated in Australia in 1994 and its owner, Coles, is also headquartered in Australia.
Is Flybuys still owned by Coles?
Yes. As of 16 September 2026, Flybuys is still half-owned by Coles. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coles Group Annual Report 2026 — Coles Group Limited, Annual report; retrieved 16 September 2026.
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