Who owns Liquorland?
Liquorland is owned by Coles (Australia, ASX: COL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Coles Group Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇦🇺 Australia, Hawthorn East, Victoria
- Origin
- 🇦🇺 Australia
- Founded
- 1981
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- ASX: COL
- Last verified
- · 1 sources
About Liquorland
Liquorland is the Coles Group drinks retail chain. In 2026 Coles completed what it called the Simply Liquorland banner transformation, converting all of its liquor stores to the Liquorland name to create a single network with consistent pricing and range; the Vintage Cellars and First Choice Liquor banners it previously ran were folded into it.
Ownership timeline of Liquorland
Where Liquorland sits in Coles
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coles ownership tree →
Other brands owned by Coles in home, garden & diy
Latest news about Liquorland
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Frequently asked questions
Who is the parent company of Liquorland?
The parent company of Liquorland is Coles, a publicly listed company headquartered in Australia.
Is Liquorland Australian?
Yes. Liquorland originated in Australia in 1981 and its owner, Coles, is also headquartered in Australia.
Is Liquorland still owned by Coles?
Yes. As of 16 September 2026, Liquorland is still owned by Coles. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coles Group Annual Report 2026 — Coles Group Limited, Annual report; retrieved 16 September 2026.
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