Who owns Liquorland?
Liquorland is owned by Coles (Australia, ASX: COL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Coles Group Annual Report 2026, Coles Group Limited. Last checked .
Key facts
- Current owner
- Coles Group Limited reported
- Owner HQ
- 🇦🇺 Australia, Hawthorn East, Victoria
- Origin
- 🇦🇺 Australia
- Founded
- 1981
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- ASX: COL
- Last verified
- · 1 sources
About Liquorland
Liquorland is the Coles Group drinks retail chain. In 2026 Coles completed what it called the Simply Liquorland banner transformation, converting all of its liquor stores to the Liquorland name to create a single network with consistent pricing and range; the Vintage Cellars and First Choice Liquor banners it previously ran were folded into it.
Ownership timeline of Liquorland
Where Liquorland sits in Coles
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coles ownership tree →
See the full Coles brand portfolio (4) →
Other brands owned by Coles
Coles controls 4 brands on Brandtree, 4 of them in home, garden & diy.
Also in home, garden & diy
- Coles (1914)
- Coles Local (2019)
- Flybuys (1994)
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Coles has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Coles
Coles is a publicly listed company headquartered in Hawthorn East, Victoria, Australia, founded in 1914. Brandtree records 4 brands under its control, and it is listed as ASX: COL.
Coles is the second of the two supermarket groups that dominate Australian grocery, founded in 1914 and demerged from the conglomerate Wesfarmers in 2018. Its own accounts list its brand portfolio as Coles, Coles Local, Liquorland, Liquorland Cellars, Liquorland Warehouse, QuiteLike, Coles 360 and Coles Financial Services, plus a half share of the Flybuys loyalty programme. It sold its petrol stations to Viva Energy in 2023 and now supplies them under a product supply arrangement instead.
🇦🇺 Liquorland and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country; Liquorland is not one of them.
Frequently asked questions
Who is the parent company of Liquorland?
The parent company of Liquorland is Coles, a publicly listed company headquartered in Australia.
Is Liquorland Australian?
Yes. Liquorland originated in Australia in 1981 and its owner, Coles, is also headquartered in Australia.
Is Liquorland still owned by Coles?
Yes. As of 16 September 2026, Liquorland is still owned by Coles. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coles Group Annual Report 2026 — Coles Group Limited, Annual report; retrieved 16 September 2026.
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