Who owns SOVA?
SOVA is owned by Somnigroup (the United States, NYSE: SGI).[1]
Evidence: Somnigroup International Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Somnigroup International Inc. verified
- Owner HQ
- 🇺🇸 United States, Dallas, Texas
- Origin
- 🇸🇪 Sweden
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- NYSE: SGI
- Last verified
- · 1 sources
About SOVA
SOVA is a premium bed chain in Sweden that Somnigroup owns outright, with shops attached to the urban areas of Stockholm, Gothenburg and Malmö. Its range runs from premium to what the company calls ultra-premium, sold by well-trained staff aiming at a high average selling price, which makes it the smallest and most specialised of the group's retail formats.
What Somnigroup's annual report says about SOVA
Sentences about SOVA from Somnigroup's latest annual filing[1], copied word for word.
SOVA - SOVA is a highly respected and well-established premium bedding chain in Sweden.
How often Somnigroup names SOVA in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of SOVA
- Current owner Somnigroup [1] verified
Where SOVA sits in Somnigroup
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Somnigroup ownership tree →
See the full Somnigroup brand portfolio (7) →
Other brands owned by Somnigroup
Somnigroup controls 7 brands on Brandtree, 7 of them in home, garden & diy.
Also in home, garden & diy
- Dreams
- Mattress Firm (1986)
- Sealy (1881)
- Sleepy's
- Stearns & Foster (1846)
- Tempur-Pedic (1991)
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Somnigroup has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Somnigroup
Somnigroup is a publicly listed company headquartered in Dallas, Texas, United States, founded in 2002. Brandtree records 7 brands under its control, and it is listed as NYSE: SGI.
Somnigroup calls itself the world's largest bedding company. It was Tempur Sealy International until it bought Mattress Firm on 5 February 2025 for about $5.1 billion and renamed itself two weeks later, on 18 February. It designs and makes mattresses under Tempur-Pedic, Sealy and Stearns & Foster and also sells them, alongside its competitors', through its own shops: more than 2,800 stores, around 30 e-commerce platforms and over 70 factories. To win clearance for the Mattress Firm deal it agreed to reserve on average 43 per cent of premium floor slots in those stores for third-party mattresses, a commitment it reported meeting at the end of 2025.
🇸🇪 SOVA and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country, SOVA among them.
- Bahco — Snap-on 🇺🇸
- Caesarstone Scandinavia — Caesarstone 🇮🇱
- Carpe Diem Beds — Hilding Anders 🇸🇪
- City Gross — Axfood 🇸🇪
- Hellberg Safety — Hultafors Group 🇸🇪
- Husqvarna — Husqvarna Group 🇸🇪
Frequently asked questions
Who is the parent company of SOVA?
The parent company of SOVA is Somnigroup, a publicly listed company headquartered in the United States.
Is SOVA Swedish or American?
SOVA originated in Sweden, but it is owned today by Somnigroup, which is headquartered in the United States. So SOVA is a Swedish-origin brand under American ownership.
Is SOVA still owned by Somnigroup?
Yes. As of 9 October 2026, SOVA is still owned by Somnigroup. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Somnigroup International Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 27 September 2026.
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